黑龙江省村城电子商务有限公司营销策略与改进毕设论文.doc

大庆师范学院 黑龙江省村城电子商务有限公司营销策略与改进 院 （系） 经济管理管理学院 专 业 市场营销 　 研 究 方 向 市场营销 学 生 姓 名 解瑞林 学 号 201201080411 指导教师姓名 指导教师职称 教授 2016年月日 摘 要 Abstract With the economic globalization and the global economy in China, e-commerce has become a new form of network of modern business activities, new formats, the new normal. In the 21st century, e-commerce will be a way of life in the enterprise, for enterprise, do not have the cash and sustainable business philosophy and business model, does not have the ability of online operations, does not have the core competitiveness, not in the future market competition advantage. At present, China has entered the era of electronic information, e-commerce platform is not only a platform for enterprise product sales, but also can become a communication platform for enterprise service. Only effective use of the Internet, the enterprise can reduce operating costs and obtain higher benefits, and truly achieve the ultimate goal of enterprise electronic commerce. So now the economic environment, the development of electronic commerce is the trend of the times. Keywords: Marketing strategy, competition, publicity activities 目 录 绪论………………………………………………………………………………………1 第一章黑龙江省村城电子商务有限公司概况…………………………………………1 1.1黑龙江省村城电子商务有限公司营销背景………………………………………1 1.2黑龙江省村城电子商务有限公司简介……………………………………………2 二、《红楼梦》同人小说研究现状……………………………………………………3 （一）二十世纪研究……………………………………………………………………3 （二）当代研究现状……………………………………………………………………4 三、《红楼梦》网络同人小说繁荣的原因……………………………………………4 （一）《红楼梦》纸媒同人小说创作概述……………………………………………5 （二）《红楼梦》网络同人小说兴起与繁荣…………………………………………5 （三）《红楼梦》网络同人小说热的时代原因………………………………………6 结论………………………………………………………………………………………7 参考文献………………………………………… ………………………………8 第一章黑龙江省村城电子商务有限公司概况 1.1黑龙江省村城电子商务有限公司营销背景 2015年中央一号文件发布