论展示设计中的个性化视觉语言- 毕设论文.doc

*********学院 本科生毕业论文 论展示设计中的个性化视觉语言 系别、专业 艺术学院 环境艺术设计 学 生 姓 名 学 号 8888888888 指导教师姓名 陆 津 指导教师职称 助 教 20**年*月***日 摘 要 展示设计具有信息载体的作用，展示的最终效果，是为了更好的吸引观众，并促使观众对其留下深刻的印象。为了将展品的信息得到有效的传递，要提高展示艺术设计中空间的新颖和个性。展示艺术设计的过程就是主要是视觉感官传达的过程，而视觉语言就是视觉传达的有效载体，视觉语言是展示艺术设计中的一个重要表现。在既定的时间和空间范围内，有目的的进行将科学、技术、艺术和经济融为一体，对展示内容的陈列与空间环境进行综合规划。不仅仅达到解释、展示展品，宣传主题的目的，更能让观众参与其中，达到交流宣传、接受信息的目的。然而，在当今信息化的社会，人们开始追求新鲜、刺激、另类的视觉语言。展示艺术设计为了营造一种更具震撼力的视觉效果，必须突出个性的视觉语言，才能去迎合人的喜新、探奇心里。 关键词 展示设计 个性化 视觉语言 环境设计 目 录 1 前言······························································1 2 视觉语言··························································1 3 展示设计中视觉语言的个性化要素····································3 3.1独特的造型······················································3 3.2巧妙的灯光、色彩搭配············································3 3.3新型的材料、肌理················································4 3.4新颖的媒介技术················································5 4展示设计中个性化视觉语言的设计方法································5 4.1抽象化··························································5 4.2拟人化··························································5 4.3情景化··························································6 5 展示设计中的个性化视觉语言的发展趋势·····························6 5.1人性化··························································6 5.2互动性··························································6 5.3虚拟化··························································7 6结论······························································7 前言 展示是一种人类综合性交流信息的方式，以高效、快捷地传递信息为目的。在一定的空间或者地域内，通过一系列的设计手法处理，创造最适合于信息传播与接受的人为环境。展示设计是现代艺术设计中的一门综合性强、应用范围广，并且随时代发展、观念更新不断发展、充实的应用学科。涉及的领域较广，并表现出和高科技发展成果相结合的明显特点。从展示的角度，展示设计的目的并不是展示本身，商品、文化、艺术的展示要求也在不断提高，这就要求着今天的展示设计必须要有更高的设计美感与艺术追求。 在展示中，信息是通过人们的感觉获得的