美的集团的战略管理公司管理 大学论文.doc

摘要 本文选择我国民营企业最具有代表性之一的美的集团进行案例研究，创业于1968年的美的集团，是一家以家电业为主，涉足物流等领域的大型综合性现代化企业集团，旗下拥有三家上市公司、四大产业集团，是中国最具规模的白色家电生产基地和出口基地之一。 1980年，美的正式进入家电业；1981年开始使用美的品牌Abstract The group of the United States in the choice of Chinas private enterprises the most representative one of the case studies, Midea Group founded in 1968, is a household electrical appliance industry, involved in the logistics and other areas of large-scale comprehensive modern enterprise group, which owns three listing Corporation, four industrial group, is one of the white appliance production base and Chinas largest export base. In 1980, the formal entry into the household electrical appliance industry; in 1981 to start using the beauty brand, after the network investigation and reference of previous research, from the strategic innovation, business transformation perspective, the process of Midea Group sustainable development were analyzed, for its sustainable growth experience of the refined, summary the experience and enlightenment. In this paper, the key of realizing the sustainable growth of the group of the United States is innovation according to environmental change through strategy management. Especially the innovation strategy level, promote the business transformation, to achieve sustainable growth and development. Keywords: Midea Group Strategic management Experience and Enlightenment  目录 摘要………………………………………………………………I Abstract……………………………………………………Ⅱ 引言…………………………………………………1 1.1 问题的提出…………………………………………1 1.2 研究的目的………………………………………… 1 1.3 研究的方法………………………………………… 1 公司战略管理有关理论概述…………………………2 2.1 相关理论概述……………………………………………2 2.2 战略管理的主要理论内容……………………………2 2.2.1 安索夫的战略构成理论……………………………2 2.2.2 伊丹敬之的战略构成理论…………………………2 2.2.3 波特的战略构成理论……………………………3 2.3 公司战略管理的发展…………………………………… 3 2.3.1 战略管理在西方的发展…………………………3 2.3.2 战略管理在中国的发展…………………………4 美的集团简介…………………………………… 5 3.1 美的集团的成长历程……………………………… 5 3.2美的集团的成就…………………………………… 5 美的集团战略管理的成功经验………………… 7 4.1 创业初期采取成长性战略………………………… 7 4.2 转型期采用紧缩型战略和成本领先战略………………7 4.3 国际化阶段采用混合型战略…………………………