女性化妆品包装中的语言符号毕设论文.doc

本科毕业论文（设计） 题 目 女性化妆品包装设计中的语言符号 本人郑重声明：所呈交的本科毕业论文(设计)，是本人在导师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外，本论文不含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。 女性化妆品包装设计中的语言符号 摘 要 选择女性化妆品包装设计的语言符号作为研究对象，一方面由于它作为女性爱美的代表性产品，包装设计的艺术美语言在产品服务上占据着重要的地位，另一方面当前化妆品市场的蓬勃发展，市场竞争力驱动了包装设计的更精发展。因此，具有有关女性化妆品包装设计的语言符号探讨有重要的现实意义。 本文首先对当前女性化妆品包装概念和相关理论做了整体论述，作为后文观点提出的理论基础。其次探讨女性化妆品包装设计的原则内容，详细分析了女性的消费心理和审美意识，在此基础上提出了包装设计中需要把握的基本要求。之后，探讨女性化妆品包装设计的语言符号的组成内容，这是本文的核心部分，包括平面设计、包装形态设计以及材质和肌理设计等重要内容，在其中也提出了一些设计手段和注意事项。最后指出了未来女性化妆品包装设计的发展趋势。希望对实践中的女性化妆品包装设计有一定程度上的理论指导价值。 关键词：女性；化妆品；包装设计；语言符号 Design of Female Cosmetic Packaging Abstract Choose cosmetics packaging design language symbol as the research object, because on the one hand it as female beauty of the representative products, packaging design art language plays an important role in the development of products and services, on the other hand, the cosmetics market, market competition has driven more refined the development of packaging design. Therefore, with the female cosmetics packaging design language study has important practical significance. This paper on the current female cosmetics packaging concept and related theories to do the whole paper, as the theoretical basis of the idea. Secondly explore the female principle content cosmetic packaging design, a detailed analysis of the female consumer psychology and aesthetic consciousness, on the basis of the basic requirements need to grasp in packaging design. Then, discuss contents of women cosmetic packaging design language symbols, which is the core part of this paper, including the important content of graphic design, packaging design, material and texture design, in which also proposed some design methods and matters needing attention. Finally, the development trend of female cosmetics packaging design in the future is pointed out. Hope to have the certain theory instruction value to the female cosmetics pa