攀枝花早春枇杷营销策略研究-毕设论文.doc

攀枝花学院 Panzhihua University #####学院本科毕业论文 攀枝花早春枇杷营销策略研究  毕业设计（论文）原创性声明和使用授权说明 原创性声明 本人郑重承诺：所呈交的毕业设计（论文），是我个人在指导教师的指导下进行的研究工作及取得的成果。尽我所知，除文中特别加以标注和致谢的地方外，不包含其他人或组织已经发表或公布过的研究成果，也不包含我为获得 及其它教育机构的学位或学历而使用过的材料。对本研究提供过帮助和做出过贡献的个人或集体，均已在文中作了明确的说明并表示了谢意。 作 者 签 名：　　 　 　　日　 期：　　 　 　　 指导教师签名：　　 　 　　 日　　期：　　 　 　　 使用授权说明 本人完全了解XX大学关于收集、保存、使用毕业设计（论文）的规定，即：按照学校要求提交毕业设计（论文）的印刷本和电子版本；学校有权保存毕业设计（论文）的印刷本和电子版，并提供目录检索与阅览服务；学校可以采用影印、缩印、数字化或其它复制手段保存论文；在不以赢利为目的前提下，学校可以公布论文的部分或全部内容。 作者签名：　　 　 　　 日　 期：　　 　 　　 摘 要 攀枝花光照强、温度高、昼夜温差大、年温差小气候 ABSTRACT With a series of unique climate conditions such as the strong sunshine, the high temperature ，the large gap of temperature between day and night, but the small that of annual temperature, and the centralized rainfall, Panzhihua has been wealthy in many local fruits ,for example, the early spring loquat, mature mango, soft seed pomegranate and navel oranges. Especially, the early spring loquat and mature mango have been the key agricultural projects of Panzhihua. According to the study of marketing strategy of the early spring loquat in panzhihua, I put forward the perfect marketing model of the early spring loquat , in order to provide some reference value for solving the practical problems existing in early spring loquat marketing, including the low brand awareness, the low price, the narrow markets and the farmers low profits, and in order to provide some beneficial suggestions for promoting the coordinated development of the early spring loquat in Panzhihua. Therefore, this paper consists of four parts about this study. It starts with the present developing situation and the analysis of the practical problems about the early spring loquat industry. Before using the STP theory to formulated marketing strategies for the early spring loquat, the second step is to analyze its strategic environment from four aspects ----the internal advantage analysis, the internal disadvantage analysis,