企业客户关系管理系统 大学论文.doc

摘 要 长久以来，企业客户关系管理系统都是依赖企业工作人员手工进行的，面对如此众多的客户信息，其工作量可想而知。不仅仅浪费了大量的人力物力，而且由于人工管理存在着大量的不可预见的因素，造成了企业对客户信息管理的某些不规范，使得企业客户信息管理陷入管理繁琐，信息混乱的地步。为有效降低运营成本，杜绝管理漏洞，针对现在企业客户信息管理的弊端，根据企业客户信息管理的基本流程，使企业有一套完善的管理系统是非常必要的。从而使其企业的客户量日渐增加。客户量的上升，不仅带动了销售，也从另一个侧面反映出，在企业客户信息管理信息系统的协助下，企业正在以其专业的服务精神、严谨的管理风格逐步赢得客户的信赖，从而在市场竞争中确立战略优势。 而企业客户关系管理系统的开发使其实现了与客户相关的各种信息的系统化、规范化和自动化。通过对客户信息管理模块基本功能的实现，对客户的各种信息进行增加、删除、查找、修改等操作，完成对客户的信息管理。这些功能基本可以满足一般企业对客户管理的需求，使企业节省人力物力，减轻劳动强度；降低成本，节省开支；提高了管理水平，增强了企业在同行业中的竞争力；同时提高了客户信息处理的及时性和准确性。 关键词：客户管理 C# SQL Server 2005 客户关系管理 ABSTRACT For a long time, enterprise customer relationship management systems, which rely on corporate staff by hand, in the face of so many customer information, the workload can be imagined. Not only waste a lot of manpower and resources, and because there are a lot of manual management of unforeseen factors, resulting in customer information management business of some non-standard, allows businesses to manage customer information management into a complicated, the information is confusing to the point. To effectively reduce operating costs, eliminate loopholes in management, information management for enterprise customers are now the drawbacks, according to the enterprise customer information management, the basic process, the company has a comprehensive management system is necessary. Making it the increasing amount of corporate customers. Increase the amount of customers, not only to drive sales, but also from the other side shows, customer information management in the enterprise information system with the assistance of its professional services business is the spirit, rigorous management style and gradually won the trust of customers, resulting in competition in the market to establish a strategic advantage. The enterprise customer relationship management system development with customers to achieve a variety of information related to the systematic, standardized and automated. Through the customer information