生活新报社的发展策略分析 大学论文.doc

生活新报社的发展策略分析 生活新报社的发展策略分析 摘 要SWOT矩阵，将与研究对象——生活新报社密切相关的各种因素，如主要优势因素、机会因素、弱点因素和威胁因素等，通过调查罗列出来，运用系统分析的方法，把按照一定的顺序，以矩阵的形式排列起来的各种因素相互匹配，并进行剖析，找出这些因素的隐含的规律，从规律中得出结论，研究出对策，制定出生活新报社应该采取竞争性战略方案。 基于目前中国报业的蓬勃发展和昆明媒体的激烈竞争现状，通过对现实企业的探究和调查，在我国目前整体的舆论宣传环境下，为现代报业的最大效益（社会效益、经济效益）化，做一些理论性的思考和市场性的建议。 笔者研究企业战略管理层面的问题，把握企业未来发展的方向和保持企业的竞争优势，剖析企业面临的自身内部问题和市场竞争力量，为企业提供完善管理、创建企业文化的解决方案，同时提供企业战略发展远景规划方面的建议，是笔者的责任。 另一方面，笔者的选题原因也基于自身对企业战略管理能力的提高，也为同类企业相关问题的研究提供参考。 关键词：SWOT矩阵分析，优势因素，弱点因素，机会因素，威胁因素，战略对策 Analysis of development strategy for Life Newspaper Abstract With the rapid economic growth and enhancement in modern technology,Kunming newspaper industry is facing new opportunities and challenges, The competition within the newspaper industry are intense, Threats are forced from the Internet, digital TV, pay TV, mobile data communications and other various competitors. This paper mainly discusses in such cases, how Kunming life newspaper is able to uses its strength and avoid its weakness, able to seize opportunities and faces challenges, to maintain the competitive advantage through the investigation of life? Maintain continuous competitive advantages? Through the research analysis of Life Newspaper’s internal conditions and external environment, using comprehensive analysis method, constructs the internal and external factors of SWOT matrix life newspaper, finally the present and future strategic countermeasures and steps of Life Newspaper are pointed out. Research from the information needs of reader, using investigation methods to analyze the survey data, Starting from the upcoming opportunities and threats, advantages and disadvantages of Life Newspaper, Comprehensive research analysis through the combination of influential factors in Life Newspaper. This essay does not use the theory of new institutional economics, the newspaper is viewed as a contractual network from various source, starting from the interest of internal personnel