e族diy网络营销推广方案大学学位论文.doc

题目： E族DIY网络营销推广方案 专 业： 电子商务 姓 名： 叶尔木克·波拉提别克 2015年 11月  摘要 DIY是英文“Do it yourself”（做自己的）的缩写。如今，穿衣不仅仅是为了保温身体，而是体现了一种新的定义，那就是显现个人身份、跟随时尚、秀出个性。DIY比较受到大学生以及青少年的喜爱，DIY产品不仅能让学生以及青少年消费得起，还能满足他们的求异心理，秀出个人不同的性格，让他们在茫茫人海中展现自我。因此决定开展一项DIY彩绘项目，通过电脑设计、手绘设计来制作顾客喜欢的DIY T恤。由我团队来设计您想要的图案和文字做印刷或刺绣的T恤（情侣T恤、班服T恤、全家服T恤、社团团队服T恤等等）。 关键字：DIY；T恤；设计；电子商务；互联网。  Abstract DIY is English Do it yourself (do) the abbreviation. Now, dressing is not only to the insulation body, but reflects a new definition, that is individual identity, follow fashion and show personality. DIY is college students and young peoples affection and DIY products can not only let students and youth consumption, but also to meet their psychological of seeking difference, show individual character, let them in the vast sea of humanity to show themselves. It was decided to carry out a DIY painting project, to make customers love DIY t-shirt design, hand-painted design by computer. From my team to design you want the pattern and text to do print or embroidery of the T shirt (couple T shirt, T-shirt, the whole family service T-shirt, club team wear T-shirts, etc.). Key words: DIY; t shirt; design; electronic commerce; internet.  目录 第1章 前言............................................................1 第2章 E族DIY市场分析.................................................2 2.1 行业及市场状况..................................................2 2.1.1 目标市场情况..............................................2 2.1.2 目标市场..................................................3 2.1.3 产品更新换代周期..........................................4 2.1.4 进入市场的难度分析........................................4 2.2 项目前景分析....................................................5 第3章 E族DIY产品简述.................................................6 第4章 产品推广与网络营销策略.........................................10 4.1 提高市场占有率.......................................