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China Beer Market Report 2010
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY
USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT
POLICY
Voluntary - Public
Date: 7/23/2010
GAIN Report Number: CH0409
China - Peoples Republic of
Post: Beijing ATO
China Beer Market
Report Categories:
Beverages
Approved By:
Eric Trachtenberg
Prepared By:
Angie Han
Report Highlights:
China’s beer industry is the largest in the world by production volume. In 2009, China’s beer
production increased by 4.9 percent to 43 billion liters, up five percent from 41 billion liters in previous
year. Based on available trade figures, annual per capita beer consumption is estimated at around
36.5kg per year. This is less than half levels found in rich countries. Despite steady market growth,
imported beer volumes are still a very small share of the market. At a little over 28 million liters in
2008, they supply less than one percent of consumption. However, there is tremendous opportunity for
growth for U.S. exporters who can position their products effectively.
General Information:
Production
According to Chinese statistics and industry sources, local beer production reached 43 billion liters in
2009, up five percent from 41 billion liters in 2008. These five percent increases over the last two
years marked a significant slowdown from an average 10 percent growth in the preceding three
years. The sluggish production increases in 2008 and 2009 were attributed to the economic slowdown,
the Sichuan earthquake and severe winter weather conditions. Although full official data are not
available yet for 2009 on production, export and imports, local sources confirm the market has been
very strong. This has been particularly good for American craft beer sales, which are expected to
double in 2010.
Table 1: China’s Beer Production, Imports and Exports
Milli
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