China Sporting Goods Industry Report, 2010-2011.pdf

China Sporting Goods Industry Report, 2010-2011 Mar. 2011 This report ? Analyzes the status quo and prospect of China’s sporting goods industry . ? Focuses on the market segments of sporting goods industry ,such as sports shoes , sports apparel and sports equipment . ? Highlights the operation and development of major enterprises in sporting goods industry in China and worldwide. Please visit our website to order this report and find more information about other titles at Related Products China Pharmaceutical Chain Industry Report, 2010 China Luxuries Industry Report, 2010-2012 China Supermarket Industry Report, 2010 Global and China Toy Industry Report, 2010 China Retail Industry Report, 2009-2010 China Golf Industry Report, 2009-2010 In Chinese sporting goods market, famous brands consist of Nike, Adidas, Li Ning, Anta, Peak, etc., all of them are engaged in sports shoes and sportswear. Nike and ADIDAS focus on the high-end market, their product quality and brand superiority make them take the leading positions for many years. Li Ning entered the sporting goods market earlier, and it has in recent years attached importance to the product quality and marketing, and has gone out of the low-price competition and made brilliant achievements. Now, Li Ning has replaced ADIDAS to become the second well-known sporting goods brand in China. As for the sports apparel market in China, Nike, ADIDAS, Kappa, Puma and Fila occupy the high-end market, the unit price is about RMB400 or more. The medium-end market is dominated by Li Ning and Anta, and the unit price is roughly between RMB200- 400. In the low-end market, XTEP, Peak, 361o, and ERKE are typical vendors, and the unit price is less than RMB200. Abstract In recent years, Chinese sporting goods market (inclusive of sports footwear, sports apparel and sports equipment) has seen rapid development driven by Beijing Olympic Games and Guangzhou Asian Games. In 2010, the scale of Chinese Sporting Goods