EVOLUTION OF SOFTWARE AGENT-BASED E-COMMERCE BASED ON AGENT COMPETITION MODEL.pdf

507 EVOLUTION OF SOFTWARE AGENT-BASED E-COMMERCE: BASED ON AGENT COMPETITION MODEL Dongsu Jin, Kyungin Women’s College, dsjin777@kic.ac.kr Yongmoo Suh, Korea University, ymsuh@korea.ac.kr ABSTRACT Many changes have been expected to occur in existing e-commerce paradigm by the emergence of agent-based e-business. In this paper, to find these changes we establish agent-based e- commerce framework consisting of five actors, which are agent-based e-business, existing e- business, user, other agent and external entities. We also propose a simple agent competition model, which can be used to explain the stages of evolution by mutual impact among major actors. Considering the stages of evolution represented in the competition model, two issues are derived as research problems to solve in order to study the evolution of agent-based e-commerce. For issue 1, we conduct a case study in order to figure out the changes occurred to existing e- business and user by the emergence of agent-based e-business. For issue 2, we analyze the change of agent-based e-business by reactions of two actors. To do this, we analyze representative agent-based e-business sites to derive hypotheses on the longevity of agent-based e-business using inductive learning technique. Finally, we provide strategic implications of the longevity of agent-based e-business by reactions of two actors based on these hypotheses. Keywords: software agent-based e-commerce, evolution of agent-based e-business, software agent INTRODUCTION Many changes have been expected to occur in existing e-commerce paradigm by the emergence of software agent-based e-business. The Internet that has grown so dramatically in the past few years would by now becomes unmanageable without these business (1). It is claimed that within the next decade, the Internet could be populated with billions of agents exchanging information goods and services with one another and with people (7). Agent-based e-commerce has