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Freescale_ADAS_solutions 2013
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, t
he Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore and Symphony
are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. Tm. Off. BeeKit, BeeStack,
ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a Package, Processor Expert, QorIQ
Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property
of their respective owners. ? 2011 Freescale Semiconductor, Inc.
Confidential and Proprietary
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore
and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a
Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.
All other product or service names are the property of their respective owners. ? 2011 Freescale Semiconductor, Inc.
2
Confidential and Proprietary
RADAR Smart Backup Front View Surround View
Top Trends
1. Dedicated data
fusion (NCAP)
2. Legislation (trucks)
3. Cost reduction for
mid line vehicles
Top Trends
1. Legislation
2. Object detection
3. System-in-package
memory
Top Trends
1. NCAP Rating drive
Brand recognition
2. Standard programg
model (open std)
3. Integrated ISP
Top Trends
1. Ethernet replacing
LVDS
2. High quality 3D
graphics
3. 360° sensing
0
2
4
6
8
10
12
14
16
18
20
TAM Radar Systems (Mu)
Blindspot
Front Radar
18% CAGR
25% CAGR
0
10
20
30
40
50
60
70
80
90
100
2012 2013 2014 2015 2016 2017 2018
TAM Vision Systems (Mu)
Front Camera
Surround View
Smart Rear View
Analog Rear
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