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International Cinema - Screenvision
Screenvision Europe Who we are Screenvision is a 50/50 joint venture between ITV and Thomson Operates in the US, France, Spain, Belgium, Portugal, Netherlands, Denmark, Czech Republic and Slovakia Carlton Screen Advertising (CSA), wholly owned by ITV, operates in the UK and Ireland Screenvision Europe An unparalleled network 12 European countries 12 600 screens 565 million admissions in 2006 In the USA: close to 15 000 screens Screenvision Network Extension with partnerships To address the requests of some advertisers and media agencies, Screenvision has developed specific partnerships with a number of cinema sales houses throughout Europe: Germany Italy Russia Poland European Cinema A very dynamic Market There are over 34,000 cinema screens across Europe An increasing number of these are Multiplex Screens (+57% vs 2000) 48% of total screens 55% of the total admissions There are over 1 billion annual cinema admissions in Europe + 31% of admissions in the last 10 years + 4.3% in 2006 vs 2005 Our Customers Top Categories Automotive Toyota, Honda, Volkswagen Telecom Sky, Orange, Nokia Finance Societe Generale Beverage Jack Daniel’s,Martini/Bacardi, Pepsico Cosmetics Lynx/Axe, Kenzo Computers Microsoft, Apple Pan-European Campaign Examples Armani – 30’’ 6 Countries: France, Spain, UK, Germany, Italy USA April in Europe / MayJune ’06 in USA 4 weeks 2 245 screens 14 986 532 Admissions Toyota F1 – 60’’ 5 countries: France, UK, Spain, Germany July/August, Sept 4 weeks 1 368 screens 5 million CDM 2006 latest European Campaigns Rossignol – 60’’ 7 Countries: France, Spain, UK, Germany, Italy, Switzerland and Austria November 2006 3/4 weeks 4.1 million admissions Dolce Gabbana Watches – 30’’ 5 countries: USA, France, UK, Spain, Germany November/December 2006 4 weeks 14 million admissions All Production done by SVE Off-Screen Solutions Increase Visibility Off-Screen Solutions Experience Demonstrate/make a buzz Screenvis
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