NetApp_Competition_differentiation_MSE_HY_Feb03.pptx

Hongyi Guo NetApp Competitive Differentiation in the MSE Market Topics Market Dynamics, Competitive Landscape What’s New for NetApp? MSE Customer Challenges NetApp Differentiators vs. Top Competitors Why NetApp? 2 A Few Questions to Start… Which storage vendor is fastest growing in the MSE market? Which storage vendor offers the most extensive scaling path with an MSE platform? Which storage vendor offers the lowest entry price for an MSE platform? NetApp Confidential – Limited Use 3 Did You Answer NetApp? 4 Top MSE Products – Worldwide Source: IDC Disk Tracker NetApp Confidential – Limited Use 5 The New FAS2000 SeriesNeutralizing Competitive Challenges Affordability Low list/low discount pricing model Low-priced add-on storage Richer standard software bundles Repositioning FAS2040 for entry-level Ease of use Sys. Mgr. 2.0 Leading-edge technology 6Gb SAS 10GbE, 8GbFC 2U/2.5-inch 6 NetApp Confidential – Limited Use Key pain points NTAP FAS2000 EMC VNXe HP P4000 LHN Dell EQL Rising storage costs / limited budget Most extensive data reduction technologies Limited data reduction No data reduction No data reduction Increasing mgmt. / small staff, limited skills Simple GUI w/ enterprise-class mgmt. Simple GUI w/ limited mgmt. Simple GUI w/ limited mgmt. Simple GUI w/ limited mgmt. Increasing business demand / backup headaches Performance neutral—all data stored Performance toll; limited use Performance toll; limited use Capacity-intensive; limited use Aggressive growth / rip and replace XS-XXL, scale-up and -out XS-S only; limited scale-up XS-M; scale-out only XS-M, scale-out only MSE Storage Challenges 7 MSE customers under-served by competitors Key pain points NTAP FAS2000 EMC VNXe HP P4000 LHN Dell EQL Rising storage costs / limited budget Most extensive data reduction technologies Limited data reduction No data reduction No data reduction Increasing mgmt. / small staff, limited skills Simple GUI w/ enterprise-class mgmt. Simple GUI w/ limited mgmt. Si