TalkingData-FIFA World Cup on the News Apps.pdf

Copyright 2014 TalkingData Ltd., All Rights Reserved Copyright 2014 Talking Data Ltd., All Rights Reserved Are ?You ?Keeping ?Up ?with ?FIFA ? World ?Cup ?on ?the ?News ?Apps? ? TalkingData Mobile Brief on the Usage of News Apps During the FIFA World Cup June ?16, ?2014 ? Copyright 2014 TalkingData Ltd., All Rights Reserved Copyright 2014 Talking Data Ltd., All Rights Reserved June 13-15, News Apps— The Increase rate of Mobile End Usage ? n?? The kick-off of the FIFA World Cup led to the increase of the use rate of news apps by 19% on average during last weekend. Comparing to the night before the World Cup, the average use rate of mobile news apps has increased by 6% on June 13, and 19% on the first Sunday, June 15 Beijing time. On June 13, the use rate started to increase from the opening ceremony at 2 am. Decrease took place during the working hours, while increases were seen during lunch and evening time. 2am-5am in the weekend, the average use rate of news apps increased by 30%, because when people watch the games alone at home, they are more focused on the professional commentary and the interaction with the fans. ? -30% ? -20% ? -10% ? 0% ? 10% ? 20% ? 30% ? 40% ? 0:00 ? 1:00 ? 2:00 ? 3:00 ? 4:00 ? 5:00 ? 6:00 ? 7:00 ? 8:00 ? 9:00 ?10:00 ?11:00 ?12:00 ?13:00 ?14:00 ?15:00 ?16:00 ?17:00 ?18:00 ?19:00 ?20:00 ?21:00 ?22:00 ?23:00 ? June 13-15: Trends of the use rate of the main news apps in different time slots 6.13（Working ?Hrs） ? 6.15（Weekend） ? Data Source: TalkingData Data Center ? Copyright 2014 TalkingData Ltd., All Rights Reserved Copyright 2014 Talking Data Ltd., All Rights Reserved June ?12-15 ?Tencent ?News（腾讯新闻）—Use ?Rate ? n?? The kick-off of the FIFA World Cup led to the increase of the use rate of Tencent News app by 18% on average during last weekend. Comparing to the night before the World Cup, the average use rate of Tencent News app has increased by 5% on June 13