联想集团的投资分析() 毕业论文.doc

本科毕业设计（论文） 论文题目 系 部 　 专 业 班 级 学 号 学生姓名 指导教师 摘 要 PC工业自80年代初诞生以来，经过二十多年的发展历程，而从2001年加入WTO至今的十年里这一发展更是势如破竹。随着科技的发展、市场的扩大，联想集团作为中国民族工业的旗帜型企业之一，凭借其技术领先的个人电脑产品、易用的功能、个性化的设计以及多元化的解决方案，在中国的市场拥有极高的份额，甚至在国际市场上也有着不可忽视的地位。 一方面，本文根据上市公司联想集团的基本情况，包括公司简介、所处行业环境分析、以及新浪财经网上的有关联想集团的2010年至2013年的财务报表信息，通过基本的财务分析步骤和指标对其进行了详细深入的分析，通过该公司的财务效率分析和自己的一些总结，希望能利用其相关的内容为详细地了解联想公司的近年财务状况及未来发展趋势提供绵薄之力。另一方面，通过对联想集团所处的环境进行分析，针对联想集团目前所面临的营销环境和自身能力等因素进行了机会、威胁及优劣势分析，并就联想当前的营销组合策略进行相关的剖析，从而发现问题并且提出相应的解决方案。 关键词：，，， Abstract Chinas PC industry since the early 1980s, was born, after twenty years of development, from the 2001 accession to the WTO ten years since this development is even more formidable. With the development of technology, expansion of markets, Lenovo Group, as one of Chinas national industrial enterprises banner, with its technology-leading PC products, easy to use features, personalized design and a wide range of solutions in China the market has a very high share, and even in the international market also has a position can not be ignored. According to the basic conditions listed Lenovo Group, including the Company, the industry in environmental analysis on the one hand, in this article, as well as financial statements Reuters online information about Lenovo Group from 2010 to 2013 through the basic steps of financial analysis and indicators its a detailed in-depth analysis of the companys financial efficiency through analysis and summary of some of their own, hoping to use its contents related to detailed understanding of the financial position of the associations recent and future trends to provide modest. On the other hand, through the Lenovo Group to analyze the environment for Lenovo Group currently facing the marketing environment and their own ability and other factors were opportunities and threats and analyze strengths and weaknesses, and to think of the current market