时代感在设计中的表现作用 毕业论文.doc

Abstract The 21st century, with advances in technology, transport facilities, means of communication developed, the cultural divide between the progressive reduction in the intrinsic region the gradual integration of culture and foreign cultures. Modernist standardization, simplification of the appeal, making the design of international styles because there is no geographical barrier and culture flourished. Designers have begun to re-understand the various cultures and find a new design material, highlighting the unique design of the geographical features. Therefore, in todays world, contemporary design has been a very important aspect that has become a national and regional significant sign. For modern design, the creativity is important, but there is no contemporary design can only be an empty shell. If the creative ideas in advertising, then advertising is the soul of contemporary. Process of social development that has significant economic growth in demand for cultural orientation, this culture-oriented focus gradually from the economic value of the center of economic consumption, transfer to the mental, moral, social and spiritual value of aesthetics center . And this culture is a sign of a sense of the times. Key Words：Modernism, Design style，Contemporary 目 录 中文摘要……………………………………………………………………………2 Abstract ……………………………………………………………………………3 引言…………………………………………………………………………………1 1.什么是时代感 ……………………………………………………………………………1 2.时代感的设计和消费者的心理共鸣 …………………………………………………1 2.1消费者的请按诉求………………………………………………………………………2 2.2市场带动消费心理………………………………………………………………………2 3.时代感在商品中的表现形式……………………………………………………………2 3.1设计材质的运用…………………………………………………………………………2 3.2设计色彩的运用…………………………………………………………………………4 3.3装饰纹样的运用…………………………………………………………………………5 4. 结束语………………………………………………………………………………………8 5.参考文献 ……………………………………………………………………………………9 6.致谢 ……………………………………………………………………………………10 引 言 视觉传达设计是一种以“图”作为信息载体的艺术，也是与传播相结合的设计艺术形式。然而，在全球化的影响下，中国现代视觉设计中充满了受西方影响的视觉语言，“国际化”视觉符号的泛滥与“本土化”视觉语言“失语”现象非常突出。当设计失去了民族个性时，不仅达到“世界水平”的目标无法