业产经济学论文服装产业组织与未来发展趋势分析本科论文.doc

本科实验报告 题目 服装产业组织与未来发展趋势分析 学生姓名 学　号 教学院系 经济管理学院 完成日期 2016 年 11 月 16 日 摘要 服饰的变迁是时代进步与民族繁荣昌盛的一个缩影，是一部设计提升、技术进步和品牌发展的历史，传承着当地的文化积淀，映衬着民族的精神优点。从最初防寒、保暖的着装需求到现在着重追求时尚、追求个性、崇尚潮流以满足多元生活方式的需求，人类物质文化水平层次的提升彰显于服装之中。过去的2015年让很多人都觉得“服装业不行了”，在积累了迎接挑战的经验之后，更多的企业拥有了应对的思路，功力渐长，也更能变被动为主动，主动改变、主动变通、主动出击。服装产业在我国国民经济中将仍处于重要地位，服装产业发展的任务从以数量扩张为主转向以质量提高为主的新阶段。这是最坏的时代，也是最好的时代。2016年，中国服装业面临的问题依然严峻。从未来发展趋势来看，为了进一步促进行业的发展，提升企业的竞争力和利润，必须加速产业链升级，突出差异化竞争，向产业链的高利润环节拓展。从产业生命周期来看，中国服装行业正处于从增长期向调整期过渡的阶段。企业两极化的局面已经显现：整体行业困难的同时，拥有自有品牌、规模较大的企业表现仍然较好。 本文以产业组织理论为基础，分别对服装产业不同年份不同类别的组织形式、现行状况、市场结构进行分析，以找出服装产业的未来发展趋势。 关键词：服装产业；组织形式；市场结构；发展趋势 Abstract Costume change is progress and the national prosperous times a microcosm, is a design, technical progress and brand development history, passing on the local culture, against the national spirit. From the first cold, warm clothing needs to now focus on the pursuit of fashion, the pursuit of personality, advocating trend to meet the needs of the diverse lifestyle, human material and cultural level of ascension in clothing. The past 2015 years let many people feel that clothing, after the accumulated experience to meet the challenge, more and more enterprises have to deal with ideas, capability, also can become the passive to active, more active change, active flexibility, initiative. Apparel industry in our country will be still in an important position in national economy, the development of the apparel industry task from predominantly quantity expansion into a new stage of give priority to in order to quality improvement. This is the worst of times, is also the best of times. In 2016, the Chinese clothing industry are faced with the problem is still grim.From the developing trend of the future, in order to further promote the development of the industry, the promotion of the competitiveness of the enterprise and profit, must accelerate industrial upgrade, highlight the differentiated competition, margins to the ind