子电商务模式给企业带来的威胁与机会研究本科论文.doc

电子商务模式给企业带来的威胁与机会研究  摘 要 二十一世纪是信息化的时代，第三产业在各国的比重不断上升，特别是服务业，信息服务业成为21世纪的主导产业，在全球信息化大势所驱的影响下，我国电子商务也快速发展，这不仅打破了时空限制，改变了传统贸易形态，同时大大加速了整个社会的商品流通，降低企业成本，提高企业竞争力，给企业提供了与国际大型企业竞争的机会。但是，企业应怎样顺应世界经济发展潮流，结合我国国情，积极稳妥地加快电子商务建设，是摆在我们面前的迫切需要解决的问题。特别在我国加入WTO，实行更加开放的发展战略的情况下，这个问题显得更加重要。本文参考了国内外企业发展电子商务的许多资料，首先详细介绍电子商务相关理论、电子商务模式的分析，同时指出了我国电子商务发展现状与存在的问题，并对我国企业应用电子商务模式带来的威胁与收益进行的探讨,提出了适合我国企业发展电子商务的策略。 关键词：企业；电子商务；电子商务模式 Abstract The 21st century is the information age, the proportion of tertiary industry in the countries rising to become the leading industry of the 21st century, especially in services, information services, under the influence of flooding in the global information technology trend, Chinas e-commercerapid development, this is not only to break the constraints of time, changed the traditional pattern of trade, but of society as a whole greatly accelerated the circulation of commodities, reduce business costs and improve the competitiveness of enterprises, to provide the opportunity to compete with large international enterprises. However, how should conform to the trend of world economic development, combined with Chinas national conditions, actively and steadily accelerated the construction of e-commerce, is the urgent need to address the problem before us. Especially in Chinas accession to WTO, the implementation of a more open development strategy, the problem is even more important. This reference to the many domestic and foreign enterprises to develop e-commerce information, the first detailed analysis of the theory of e-commerce, e-business models, also pointed out that Chinas e-commerce development status and existing problems, and enterprise applications, e-commerce model investigate threats and income. Strategy for enterprise development, e-commerce in China. Keywords business； e-commerce； e-commerce model 目 录 1 导论 1 2 电子商务概述 2 2.1 电子商务的概念 2 2.2 电子商务模式的分类 3 2.3 我国电子