An analysis of the use of rhetoric in advertisement 英语专业毕业论文.doc

An analysis of the use of rhetoric in advertisement 【Abstract】With the devlopment of society , advertising has penetrated into every corner of our life. As a way of propagating and transmitting information, its role cannot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. After China entering WTO ,more and more advertisements appear in the markets and use various skills of rhetoric in advertising which made its language vivid and novel .and fully displaying the particular charming characteristic in advertising English .Apparently,the translation of brand names also become more and more important .Therefore,through thorough and theoretical studies on the skills of rhetoric and translation approaches of English advertising will help improve both the understanding and designing of successful advertisements. this paper is intended to help reader better understand 、appreciate and translate English advertisements . 【Key Words】Skills of rhetoric ; advertising English ;translating approaches. 【关键词】修辞英语Abstract [English] ------------------------------------------------------------------------------Ⅰ Abstract [Chinese] -----------------------------------------------------------------------------Ⅱ Introduction---------------------------------------------------------------------------------------1 ChapterⅠ The function and skill of rhetoric--------------------------------------------------------1 1.1 Simile------------------------------------------------------------------------------------------------------1 1.2 Personification-------------------------------------------------------------------------------------------3 1.3 Rhyme-----------------------------------------------------------------------------------------------------3 1.4 Pun---------------------------------------------------------------