EXPLORING THE PRINCIPLES OF TRANSLATION OF COMPANY PROFILES 英语论文.doc

PAGE  PAGE 12 EXPLORING THE PRINCIPLES OF TRANSLATION OF COMPANY PROFILES Contexts 1.1 Introduction of the source language texts The texts of the translation pracice is selected from webpages of eight renowned dairy companies, including YILI, MENGNIU, Wondersun etc. these webpages are concerned with the background information, including the establishment and development history; employees and structures; target customers; products and service; prospect and cooperation invitation. In these texts, there are accurate numbers and terminology, sprightly rhythms and ingenious rhetorical expressions. In adition, the texts bring information of the business information to readership in an endeavour to make an deep impression and agigate for a better sense identity and sale volume. With the acceleration of the global economic integration，more and more Chinese companies have been aware of the importance and necessity of creating English web pages. The primary materials of translation from Chinese to English are the company profiles. Company profiles are the business cards of companies and windows through which it is convenient for customers to learn about companies. The translation quality of company profiles determines whether the companies can draw the customers’ attention. However, because of the massive difference of the translators’ English proficiency, translation perspective, cultures, language use and cognitive modes, there are some mistakes caused by pragmatic failures, including sociopragmatic failure and pragmalinguistic failure (Peter Newmark, 1989: 23). These mistakes have a severe impact on the effect of target language. Therefore, the translator chose company profiles for translation in an endeavor to explore the principles and strategies of translation of company profiles. Categorized as a popular business practical wrting in style, the SL material disseminates and popularizes knowledge of science and technology in plain, vivid and clear la