6Agent-mediated architecture for reputation-based electronic tourism systems.pdf

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6Agent-mediated architecture for reputation-based electronic tourism systems.pdf

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6Agent-mediated architecture for reputation-based electronic tourism systems

Agent-mediated architecture for reputation-based electronic tourism systems: A neural network approach Qing Cao a, Marc J. Schniederjans b,* a University of Missouri-Kansas City, Henry W. Bloch School of Business and Public Administration, 5100 Rockhill Road, Kansas City, MO 64110-2499, United States b University of Nebraska-Lincoln, College of Business Administration, Lincoln, NE 68588-0491, United States Received in revised form 17 August 2005; accepted 11 March 2006 Available online 3 May 2006 Abstract Agent technology can be used in searching and selecting a good e-tourism system. However, most such systems focus mainly on price and avoid important purchasing decision-making factors such as quality and reputation. Here we define a reputation-based architecture for an e-tourism system that we have called ‘reputation-based electronic tourism’ (RET). An artificial neural network model was created for a reputation agent to evaluate capabilities for selecting products and services in an e-tourism setting. The classification performance of the model was compared to another method. The results indicated that RET could outperform and be more accurate in classifying perspective products and services for consumers. # 2006 Elsevier B.V. All rights reserved. Keywords: E-commerce; Multiple agent system; Neural networks; Management information systems; Tourism /locate/im Information Management 43 (2006) 598–6061. Introduction Since the first tourism website was launched, e- tourism has been one of the fastest growing segments of electronic commerce. In 2005, online tourism transac- tions jumped to $32.4 billion from only $8.6 billion in 1999, leading all other categories in electronic transac- tions [18]. To support this dramatic increase in business, e-tourism utilizes advanced technologies. One of the most promising technologies for development of electronic commerce is agent technology. it has been used in e-tourism and other e-commerce where a personalized, continuously