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About how often do you consume meat
FINAL TOPLINE REPORT
Consumers’ Knowledge, Attitudes, Beliefs,
and Purchase Intent Regarding Foods
from the Offspring of Cloned Animals
Maureen L. Storey, PhD
Director and Research Professor
December 14, 2006
Center for Food, Nutrition, and Agriculture Policy
1122 Patapsco Building
University of Maryland
College Park, MD 20742
December 14, 2006 1
Final Topline Report
Consumers’ Knowledge, Attitudes, Beliefs, and Purchase Intent
Regarding Foods from the Offspring of Cloned Animals
Maureen Storey, PhD
Center for Food, Nutrition, and Agriculture Policy
University of Maryland—College Park
Background
The Center for Food, Nutrition, and Agriculture Policy (CFNAP) at the University
of Maryland commissioned a telephone survey of 1,040 adult Americans (523
men, 517 women; weighted total = 1,000) using a national probability sample of
individuals 18 years of age and older, living in private households in the
continental United States. The survey questionnaire was approved by the
University of Maryland’s Internal Review Board for the Use of Human Subjects.
Interviewing was conducted by the Opinion Research Corporation through its
CARAVAN? Survey during the period of December 8-11, 2006. Key findings are
reported below.
Key Findings
1. The vast majority of Americans consume meat, such as beef, pork,
or poultry, with nearly two-thirds eating meat every day. The vast
majority of Americans (97%) eat meat with nine out of ten Americans
reporting eating meat at least once a week and 39% reporting they eat
meat every day. Only 3% of Americans claim they never eat meat.
About how often do you consume meat, such as beef, pork, or poultry? Would
you say that you consume meat…
Weighted Total
(n = 1,000)
Ever (subnet) 97%
Once or twice a month 5%
At least once a week (subnet) 92%
Every day 39%
Once or twice a week 23%
A few times a week 30%
Ne
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