About how often do you consume meat.pdf

FINAL TOPLINE REPORT Consumers’ Knowledge, Attitudes, Beliefs, and Purchase Intent Regarding Foods from the Offspring of Cloned Animals Maureen L. Storey, PhD Director and Research Professor December 14, 2006 Center for Food, Nutrition, and Agriculture Policy 1122 Patapsco Building University of Maryland College Park, MD 20742 December 14, 2006 1 Final Topline Report Consumers’ Knowledge, Attitudes, Beliefs, and Purchase Intent Regarding Foods from the Offspring of Cloned Animals Maureen Storey, PhD Center for Food, Nutrition, and Agriculture Policy University of Maryland—College Park Background The Center for Food, Nutrition, and Agriculture Policy (CFNAP) at the University of Maryland commissioned a telephone survey of 1,040 adult Americans (523 men, 517 women; weighted total = 1,000) using a national probability sample of individuals 18 years of age and older, living in private households in the continental United States. The survey questionnaire was approved by the University of Maryland’s Internal Review Board for the Use of Human Subjects. Interviewing was conducted by the Opinion Research Corporation through its CARAVAN? Survey during the period of December 8-11, 2006. Key findings are reported below. Key Findings 1. The vast majority of Americans consume meat, such as beef, pork, or poultry, with nearly two-thirds eating meat every day. The vast majority of Americans (97%) eat meat with nine out of ten Americans reporting eating meat at least once a week and 39% reporting they eat meat every day. Only 3% of Americans claim they never eat meat. About how often do you consume meat, such as beef, pork, or poultry? Would you say that you consume meat… Weighted Total (n = 1,000) Ever (subnet) 97% Once or twice a month 5% At least once a week (subnet) 92% Every day 39% Once or twice a week 23% A few times a week 30% Ne