Aloft雅乐轩酒店品牌知识.pdf

Aloft Hotels 雅乐轩酒店 Style at a Steal 偷享时尚生活 Sep 2011 50 Aloft Hotels… 全球50雅乐轩酒店… hi d Birmingham, AL Portland Airport, OR Philadelphia Airport, PA Ch l t Ai t SC Fastest Launc ng Bran 极速发展的品牌 Rogers, AR Phoenix Airport, AZ Tempe, AZ Rancho Cucamonga, CA ar es on rpor , Nashville, TN Austin, TX Dallas, TX F i TXBroomfield, CO Denver Airport, CO Jacksonville, Fl Jacksonville Airport, FL r sco, Houston, TX Irving, TX Plano, TX S A t i Ai t TXTallahassee, FL Bolingbrook, IL Chicago O’Hare, IL Leawood, KS an n on o rpor , Chesapeake, VA Dulles Airport, VA Richmond, VA Wi h t VALexington, MA Baltimore (BWI), MD Hanover, MD National Harbor, MD nc es er, Green Bay, WI Milwaukee, WI Brussels, Belgium Montreal Airport CanadaMinneapolis, MN Chapel Hill, NC Charlotte, NC Charlotte-Ballantyne, NC Mount Laurel NJ , Beijing Haidain, China Nanhai Foshan, China Bangalore, India Chennai India page 2 , New York, NY Tulsa, OK New York, New York, USA Haiyang, China , Abu Dhabi, UAE Bangkok, Thailand Zhengzhou, China Aloft Nanhai Foshan 佛山南海雅乐轩酒店 Aloft Dallas Downtown 美国德克萨斯州达拉斯雅乐轩酒店 Aloft Brussels Schuman 比利时布鲁塞尔雅乐轩酒店 Aloft Hotels: Any town, Anywhere 雅乐轩酒店 任何城市 任何地方: , Fastest brand launch ever…发展迅速的品牌… 17 i 2008 40 i 2009 46 i 2010 57 b th d f 2011 page 3 n , n , n …. y e en o . 2008年17间, 2009年40间, 2010年46间….2011年底57间. How it all began…. 雅乐轩从这里开始…. page 4 Understanding Today’s Traveler 了解现今世代的旅客 page 5 Aloft Target: 雅 轩的 标客户群乐 目 : Self-expressers seek tuned in, turned on experiences 善于表达自我，崇尚不一样的体验 Leaders 领导者 Tech-savvy 追求高科技 Fashion 具有潮流触觉 Cool factor 酷 Non- traditional marketing 倾向非传统的推广方式 Early adaptors 敢于作出新尝试 Creative jobs 拥有具创意性的工作 Single, 50/50 male/female 单身, 50/50 男/女 College educated 大学毕业或以上 Gen Y Y世代 page 6 Aloft Hotels: Style at a Steal 雅乐轩酒店: 偷享时尚生活 A vision of W Hotels 与W酒店一脉相承 Affordable alternative for the modern crowd 为大都市的旅客提供价格实惠的住宿选择 Innovative design, programs services 富创意的设计，活动和服务 Urban look bright social scene, 呈现大都市的面貌 Happening vib