Is the CCTV gala (娱乐)losing its charm魅力.ppt

Is the CCTV gala (娱乐）losing its charm魅力? 导读：多年来，吃饺子、看春晚(Spring Festival Gala)已成为中国老百姓过春节的民俗风尚。而随着时代的发展和人们精神生活的丰富提高，春晚这道“年夜饭”却成了一块饱受诟病的鸡肋。 Along with eating dumplings and setting off fireworks, watching the annual CCTV Spring Festival Gala has been a Lunar New Year ritual（惯例） for many Chinese families over the past three decades. The nearly five-hour long show draws between 400 million to 700 million viewers every year, according to statistics from CCTV. The 2012 gala, with an average reach of 499 million viewers, set a new Guinness World Record for the “Most Watched National Network TV Broadcast”. Despite being a massively popular show, the CCTV gala is not merely entertainment.“It’s part of modern culture for Chinese people,” Huang Yihe, director of the first CCTV gala in 1983, told China Daily. “[People] have been working for a whole year and need an outlet to express their emotions.” The first CCTV gala was broadcast live at a time when it was considered a luxury奢侈 to have a TV in China. As TV sets became affordable for more families, the gala turned into an indispensable 不可缺的part of the Lunar New Year. Times, of course, have changed. “The gala is much more complicated than before,” 78-year-old Huang said. “The gala was born at a special time in our nation’s history. Like our country, it developed fast.” Changes can be both good and bad. The gala’s popularity has gradually declined in衰弱 recent years, with the number of comments criticizing the show increasing. Many critics are from the younger generations, lamenting 哀痛 the show’s lack of creativity and fun. “Organizers need to know the audience and understand what they like,” said Wu Xiao, 22, a senior in English at Qingdao University. Like many from the post-1990 generation, Wu is never short of entertainment choices on Lunar New Year’s Eve. Surfing the Internet and playing games on gadgets 小工具― the CCTV gala is not a priority anymore. In order to attract viewers from a younger demographic人口统计, gala orga