Market Visit Report (Southern Califonia).pdf

Market Visit Report February 2011 Southern California, USA SINS About SINS Account Management, Trade Marketing, Retail Marketing Sales Leadership Training Development: Go-To Market Strategy Structure and Development Strategy Consulting: Canadian CPG Industry International Retail Industry Knowledge Expertise: Helping our clients sell more - more profitably Storewars is the world’s leading business simulation training program for retailers and vendors. Participants in this four-day hands-on seminar will develop world-class skills including: Financial Analysis Retail TrendsShopper Oriented Growth Strategies National Private Brand Development Product Innovation Improved Supplier / Retailer Collaboration Reserve Your Seat Today! Is Coming To Canada! May 10-13, 2011 Toronto, ON /products-services/storewars Planning On Selling To Target? Join us this Fall for our “Targeting Canada” one-day workshop where we bring together the Canadian market expertise of SINS and experienced Target professionals to bring you the insights you need to win with Target. Every participant will receive a copy of our detailed guide “Targeting Canada - A Guide To Selling to Target in Canada” a must have resource for vendors to Target. Toronto - October 2011 the goal of this report to is share with the Canadian CPG / Retail industry some observations we made during our visit to Southern California, a very large and influential retail market in the United States. we hope that you find these insights useful in your day-to-day work and that you can draw inspiration from them. if you would like any more information on what you see in this report please feel free to reach us at jdoucette@ overview: Summary Top Players in the Southern California Market Rank: #1 Market Share (2006): 23.8% Ownership: The Kroger Co. # of California Stores: 259 Rank: #2 Market Share (2006): 15.7% Ownership: Safeway Inc. # of California Stores: 279 Rank: #3 Market Share (2006): 15.6% Ownership: Supervalu