舒城同兴驾校发展战略研究_毕业论文.doc

摘要 随着经济不断发展，中国成为世界上最大的汽车产销国之一。市场机遇和空间为驾培行业带来了丰厚的利润。由于该行业目前准入壁垒低，驾校市场竞争日趋激烈。各驾校迫切需要通过提高自身的竞争力实现更好的生存与发展。 舒城同兴驾校在当地的汽车驾驶员培训业有骄人成绩。但近年来，随着汽车驾驶培训市场竞争进一步加剧，同兴驾校存在的问题也日益凸现，如何顺应市场需要调整发展战略，实现预期发展目标，是摆在同兴驾校面前的一个重大课题。 本文开篇首先对驾校的性质进行了界定，确定驾校的企业身份和社会地位，指出了驾校制度创新优化的必要性，确定本论文的结构和主要内容。第二部分就同兴驾校的外部环境分析，确定驾校经营成功的两个关键因素。第三就同兴驾校的内在资源能力进行分析，并得出同兴驾校内部资源的核心能力。第四部分通过SWOT分析，判断其存在的外部机遇，外在威胁，内在优势和内在劣势，并得出SWOT矩阵。随后根据以上分析梳理同兴驾校的战略选择并提出战略实施的保障。 虽然同兴驾校在全市同行业中优势相对明显，但现阶段的发展具有一定盲目性。本文通过对同兴驾校的分析，为同兴驾校制定战略方案。由于同兴驾校的问题在驾驶培训行业中具有一般性和普遍性，因此，本文研究同兴驾校的战略发展对本行业的其他驾校的发展具有一定的指导借鉴意义。 关键词：同兴驾校；驾驶培训；发展战略；SWOT分析 Abstract With the rapid development of social economy, China has become one of the largest countries for automobile production and marketing. Market opportunities and market space for driving training industry has brought huge profits. And the demand of driver training industry is expanding unceasingly. At the same time, the low industry currently access barriers and the rapid growth of new entrants quantity lead to the increasingly fierce market competition. The internal competition of driver training school industry has become increasingly urgent. In order to achieve better survival environment and development, the driver training schools need to improve their own competitiveness. TongXing Driver Training School is one of the biggest driving schools in ShuCheng City, established several years ago, has a remarkable result in local driver training industry. However, with the further development of automobile drivers training in recent years the competition of automobile driving training market continues to intensify. The problems of TongXing Driver Training School become more apparent, and how to follow the market development strategies needs to be adjusted. At the same time, achieving the desired development goals should be attached much more importance for TongXing Driver Training School. In this paper, the article begins with the defination of driver training school, Then, determining driver trai