消费者行为与市场营销战略法学外文文献及译文_毕业设计.doc

本科毕业论文 外文文献及译文 文献、资料题目：Consumer Behavior and Marketing Strategy 文献、资料来源：Machine Press,2007.7(10th) 文献、资料发表（出版）日期：2007.7.10 院 （部）：法政学院 专 业： 法学 班 级： 法学111 姓 名： xx 学 号： 2011131023 指导教师： xx 翻译日期： 2015.6.20外文文献： Consumer Behavior and Marketing Strategy The field of consumer behavior is the study of individuals, groups, or organizations and processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. This is a broader view of consumer behavior than the traditional one, which focused much more on the buyer and the immediate antecedents and consequences of the purchasing process. This view will lead us to examine indirect influences on consumption decisions as well as consequences that involve more than the purchaser and seller. To survive in a competitive environment, an organization must provide target customers more value than is provided by its competitors. Customer value is the difference between all the benefits derived from a total product and all the costs of acquiring those benefits. From the domestic market, the Chinese consumer psychology compared to Europe and the United States and other countries, has both generality and the particularity of our,after the author of the study, observation and summary, I found the following eight consumer psychology, in China is quite universality, have very good marketing value, out of desire to discuss with you improve together, is listed as follows. Chinas consumers have very strong face complex, in the face of psychological, driven by the Chinese consumer will be more than a lot faster than their ability to pay or buy. The marketers can use consumers psychology of face, find a market, obtain premium,achieve sales. ?? Brain platinum is to use the Chinese people in the face when giving psychological, found in the city and even the rural market