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Tourism Products and Development Note costomer selling and Reservation
PRODUCT DEVELOPMENT- CUSTOMER SELLING and Reservation
CUSTOMER SELLING
As a Travel Professional, when a client wants to choose an itinerary, it is important to
ask the client questions such as what they want to see, how they want see it, what are
the possible destinations, dates and budget restrictions
At the same time, it is important to listen to the client to get a thorough understanding
of their needs and wants before presenting them with any brochures, In sales, the act
of identifying and analyzing a client’s needs and wants is called qualifying and
interviewing your client.
A client will consider a tour based on the following factors: -
? Cost – explain what is included or excluded from the tour and the level of
costs is determined by the types of airlines, the types of transportation, meals,
transfers, quality or the type of accommodations, sightseeing, attractions,
travel insurance, gratuities and taxes
? Itinerary – understand your clients’ interests and desires when selecting an
itinerary
? Group size – Tours sometimes can come in many different sizes and
sometimes you can match your client with an appropriate group size
? Pace – the tour pace matches the client’s age, health, interests and tastes
? Terminology – make sure the languages and terminology used in the brochure
can be explained fully to the client
? Single Supplement – if a client is traveling alone, make sure he or she
understands about the single supplement charges
? Consumer Protection – explained that the proposed tour is a member of the
consumer protection organization
? Conditions – point out the terms and conditions of the tour
? Questions – mark sure all questions are answered after identifying the client’s
needs and wants
When discussing the tour itinerary, areas should be covered would include what the
tour is included with and excluded from, visa/passport information, the cancellation
policy, the limitations of the operator’s liability and responsibility,
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