ReachDefinitions.docVIP

1. Buyer Reach Report: A. Buyer Reach Report: External–Summary: (1) Definition: The total count, by seller, of unique users that have the buyers Brilig pixel and that are also in at least one of the Sellers segments subject to the following: (a) The user must be in at least one segment that is either available or viewable to the buyer; (inactive, unavailable, and private segments are not counted.) (b) At least one seller segment must constitute at least 3% of the buyers traffic. Purpose: This report provides the data buyer with information regarding which data vendors have segment information on their targetable users. Such segment information can be used by advertisers and other media buyers to provide more relevant advertisements to the user, potentially increasing the conversion rate per advertisement. Data Provided: The following data is provided for the Buyer Reach Report (External Summary): (a) The total unique reach for the buyer, that is, the number of users registered on Briligs system with the buyers Brilig cookie. (b) For each seller, the total number of unique users that have the buyers cookie AND are in at least one of the sellers segments. For the summary report, only those sellers that share at least 3% of the buyers users will be provided. Example: The following provides an example of what the data might look like in spreadsheet form. B. Buyer Reach Report: External–Detail: (1) Definition: The total count, by seller segment, of unique users that have the buyers Brilig pixel and that are also in at least one of the Sellers segments subject to the following: (a) The user must be in a segment that is either available or viewable to the buyer; (inactive, unavailable, and private segments are not provided) Purpose: This report provides the data buyer with information regarding which data sellers have segment information on their targetable users. Such segment information can be used by advertisers and other media buyers to provide