UnitProductPresentation.docVIP

PAGE  PAGE 7 Unit 5 Product Presentation Product presentation is an important part of selling a product to prospective customers. Effective presentation is vital to give a good first impression of your company and your product. It is not the employer who pays wages; he only handles the money. It is the product that pays wages. Henry Ford(1863-1947) American industrialist Learning Objective 1．To talk about specifications and sizes of products 2．To describe the features of products 3．To make a brief product presentation Warm-up Practice What information do you think the audience expects to get from a product presentation? Size; special features; cost; delivery time; cost of delivery; length of guarantee period; selling points; market prospect. Listening Practice Listen to a phone call about the supply of some office systems and complete the chart below. (1:30) Specification ItemHeightLengthWidthThickness /DepthUnit priceGuarantee periodPartition1.8m3.3m5cm$501 yearComputer desk65cm95cm40cm$30Printer10cm20cm15cm$ 250Fill cabinet1.76m90cm$12515 monthscomputer30cm40cm25cm$8002 yearListen to ten sentences on the tape and write them down. (5:05) What are the dimensions of the photocopier? What’s the diameter of the disk? Do you provide a money-back guarantee for your products? This product is attractive, inexpensive, user-friendly and environment-friendly. This model comes in three colors: white, black and gray. What’s the shape of the product? Is it made of plastic or stainless steel? The container has a volume of 45 cubic centimeters. What are the selling points of your products? This high-tech product is well received both at home and abroad. Language Focus Talking about specifications and sizes 1. Measurements How long/wide/high/thick/deep is it? It’s 10 centimeters long/… What’s its length/width/height/thickness/depth? The length/… is 10 cnentimeters. Note: When we describe the