M丰田汽车公司的SWOT分析.doc

丰田汽车公司的SWOT分析 The Toyota Motor Corporation was incorporated in 1937 and has many strengths being one of the industry leaders in the automotive industry.丰田汽车公司成立于1937年，并已被在汽车行业的许多优势行业领导者之一。 Toyota has three major brands underneath the company umbrella; Toyota, Lexus, and Scion.丰田公司下面有三个伞;主要品牌丰田，雷克萨斯和接穗。 By having these three distinct brands, it lets the company reach many sectors of the globe in a choice of vehicle for customers.通过让这三个不同的品牌，它让该公司达到了车辆的选择，让顾客在全球许多行业。 They produce their vehicles and target specific global regions, such as the Carina E for the European segment (Amherst).他们生产的汽车和目标，如刘嘉玲E的欧洲部分（奄）具体，全球各个地区。 Toyota has traditionally also been the leader in Total Quality Management or TQM.丰田历来也一直是在全面质量管理或全面质量管理领导者。 The belief that no process could ever be declared perfect, and that therefore there was always room for improvement was introduced by Toyota Sakichi (Financial Times).该过程可能永远不会被宣布完美的，因而总是有改进的余地是由丰田公司推出的信念佐吉（金融时报）。 This brought about the Japanese word, Kaizen meaning continuous improvement (Financial Times).这带来了日本字，Kaizen意味着持续改进（金融时报）。 By using the Kaizen theory of continuous improvement, Japan caught up the US auto makers during the 1980s (Financial Times).通过持续改进Kaizen理论，日本在1980年赶上的（金融时报）美国汽车制造商。 Toyota has also introduced its newest hybrid power car, Toyota Pirus, at the 2003 New York Auto Show and hit the dealerships in the fall of 2004 (Toyota).丰田公司还推出了它的必威体育精装版的混合动力汽车，丰田皮鲁斯在2003年纽约车展，并创下了2004年的秋天，经销商（丰田）。 In September of 2003, orders for the new and improved Pirus totaled 17,500 which is five times more then the company target of 3000 (MSNBC). 2003年9月，为新的和改进皮鲁斯订单总值17500这是5倍以上那么公司目标3000（MSNBC的）。 With the price of gasoline and oil ever rising, this is a great market for Toyota to exploit.随着汽油和石油价格不断上升，这是一个巨大的市场为丰田利用。 Toyota does have some company traits that are portrayed as a weakness in the industry.丰田也有一些公司，为在该行业的弱点描述的特征。 The brand Toyota is not perceived as many to be prestigious (Amherst).丰田的品牌不被看作是许多著名的（奄）。 Another perceived weakness is tha