FormulatePatentingStrategiesAimingatFuturePatent.pdf

Formulate Patenting Strategies Aiming at Future Patent Licensing 制定将来用于许可的专利申请策略 Shaobin Zhu (Finnegan) / 朱韶斌（美国飞翰律师事务所） Wuhan – November 16, 2015 shaobin.zhu@ +86 187 2128 8581 2Overview 概览 ? Why do you need patents? ? Formulate patenting strategies aiming at future patent licensing – Case study: AOL-Microsoft $1.056B patent deal – Building a valuable patent portfolio ? 为什么需要专利？ ? 制定将来用于许可的专利申请策略 – 案例分析：美国在线—微软 10.56亿美元的专利交易 – 构建一个有价值的专利组合 3Why Patents? 为什么需要专利？ Offensive Use 进攻性使用 Defensive Use 防御性使用 Strategic Use 策略性使用 Intangible Value 无形价值 4Offensive Use: Patent War for Market 进攻性使用：为市场而进行的专利战 Source: PwC - 2015 Patent Litigation Study Market = 5Offensive Use: Patents Help You Win the Market 进攻性使用：专利帮您赢得市场 ? Golden Rule: He who owns the gold (strong patents) wins the market ? Exemplary companies owning a huge number of U.S. patents and patent applications: – Apple: 18,101 – Microsoft: 36,037 – Intel: 44,700 – IBM: 96,539 – Samsung: 120,077 – Hitachi: 68,459 – Sony: 59,242 ? 黄金法则：谁拥有金子（强有力的专利），谁就会赢得市场 ? 拥有庞大数量的美国专利和专利申请的公司包括： –苹果：18,101 –微软： 36,037 –英特尔： 44,700 –国际商用机器： 96,539 –三星： 120,077 –日立：68,459 –索尼：59,242 - Qualcom: 21,939 - Broadcom: 12,012 - TSMC: 6,922 - Huawei: 8,749 - ZTE: 3,421 - 高通 : 21,939 - 博通 : 12,012 - 台基电 : 6,922 - 华为 : 8,749 - 中兴 : 3,421 6Defensive Use: Minimize Risks of Patent Litigation 防御性使用：最小化专利诉讼风险 ? Owning patents minimizes risks of being sued, including: – Damages – Injunction – Loss of Business Opportunities – Costs of Litigation ? 拥有专利，会大大降低被诉风险。风险包括： – 损害赔偿金 – 禁止令 – 业务机会的损失 – 诉讼成本 7Strategic Use: Increasing Corporate Value 策略性使用：增长公司价值 ? Dec. 2012: Kodak sold and licensed 1,100 digital imaging patents to a consortium organized by Intellectual Ventures and RPX for $525 million ? May 2012: Google concluded purchase of Motorola Mobility, including 17,000 patents, for $12.5 billion ? April 2012: AOL worked with Finnegan and other key advisors to sell and license of 800+ patents to Microsoft for over $1 billion ? 2012年12月：Kod