【技术精品】便利店附加服务.doc

中国大英博物馆 精 品 /uucall8 ???????????理??? ??論? 便利???????????度????? ?聯??????栗??館???例 The Study of Convenience Stores Value-added Service Relationship between Service Satisfaction and Repurchase ?Case study by the Kung-Kuan Village , Miao-Li County ? ? ?u李?? ????u劉?? ?? ??? ?? ???? ??? 年 ? ? 便利???????????度?????? 聯??????栗??館???例 The Study of Convenience Stores Value-added Service Relationship between Service Satisfaction and Repurchase ? Case study by the Kung-Kuan Village , Miao-Li County ? ? ? j李 ? ? Student : Wen–Chieh Li ? ? ? ? j劉 ? ? Advisor : Dr. Chung–Ping Liu ? ? ? Advisor : Dr. Yuan-Yi Chen ???????? ???理??? ? ? 論 ? A Thesis Submitted to Department of Business Administration Yu Da College of Business in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration July 2009 Taiwan, R.O.C. ???? ??? 年 ? ?   便利???????????度?????? 聯??????栗??館???例 ? ? ? j李 ? ? ? ? ? ? j劉 ? ? ? ? ? ???????????理??? ? ? 便利???????????????d?了???便利?????? ?????類?????異?d??????щ???????d???? ????????f???????????????????????d ????栗??館???便利???????d??參?PZB?????? ????????d???????????????˙?d?????料 ??IPA(Important Performance Analysis)數量˙?d來???館??便利? ???????????????度?????d??????不Ν??? ????e?異?????d??Υ?????d??????????? ??????????????????d??????金???3000?? ?i?六?????d????????????d金???299???d ??????????????????????d?????????? ??????e??????d????????i-Cash???е???? ?e不?2?金???d???路??π?e???行李??d????? 便利?????略?參?f ??οj便利??e????e????e????e???–???度???f The Study of Convenience Stores Value-added Service Relationship between Service Satisfaction and Repurchase?Case study by the Kung-Kuan Village , Miao-Li County Student: Wen–Chieh Li Advisor : Dr. Chun-Ping Liu Advisor : Dr. Yuan-I Chen Graduate School of Business Administration Yu Da College of Business ABSTRACT The research mainly lies in understanding value-added service relationship