企业战略管理论文(完全原创!!)毕业论文格式.doc

 PAGE \* MERGEFORMAT 16 《企业战略管理》课程论文 题 目: 基于“星晨急便” 陨落的研究分析 所 属 系 电子商务系 班 级 09级物流管理2班 学 号 0924222059 姓　　名 周 晖 摘 要 随着社会快速地发展和企业战略管理理论不断地完善，战略理论的重要性已经在企业中得到充分的体现。本文主要以星辰急便速递公司为案例，重点从企业整体战略、文化战略、财务战略及并购战略等多种战略角度来研究分析导致其倒闭的相关因素，同时展现了当代企业战略管理思想在物流企业中的重要性。最后，本文结合物流企业中的战略管理方法，给出了相关建议，非物流企业尤其是制造业也应重视物流战略的规划与实施。只有这样，才能让战略思想更完整更好地指导企业发展。 关键字： 企业战略管理 财务战略 并购战略 物流战略 Abstract With the quick development of the rapid social and enterprise strategic management theory, strategic theory has been playing the more important in the enterprise. This article mainly use the Stars JiBian Courier company as a case, emphasising on the angles of the enterprise strategy, strategic culture, financial strategy and acquisition strategy analysis,and research the reasons of the collapse. At the same time, the case shows the modern enterprise strategy management’s importance in logistics enterprise. Finally, this article combines the strategic management method in logistics enterprise, and gives some advices that the unlogistics enterprise especially the manufacturing enterprise should pay more attention to the logistics strategy planning and implementation. Only in this way, can we make strategic thought to guide the development of the enterprise well. Keywords: Strategic management of enterprises；Financial strategy；Merger and acquisition strategies；Logistics strategy 目 录  TOC \o 1-3 \h \z \u HYPERLINK \l _Toc326839574摘 要  PAGEREF _Toc326839574 \h 2 HYPERLINK \l _Toc326839575Abstract  PAGEREF _Toc326839575 \h 3 HYPERLINK \l _Toc3268395761. 涉及的概念  PAGEREF _Toc326839576 \h 5 HYPERLINK \l _Toc3268395772. 星晨急便公司简介  PAGEREF _Toc326839577 \h 6 HYPERLINK \l _Toc3268395783. 案例具体分析  PAGEREF _Toc326839578 \h 7 HYPERLINK \l _Toc3268395793.1战略角度  PAGEREF _Toc326839579 \h 7 HYPERLINK \l _Toc3268395803.1.1 企业文化战略  PAGEREF _Toc326839580 \h 7 HYPERLINK \l _Toc3268395813.1.2 企业整体发展战略