Unit 2 structure of business letter.ppt

从信封到附言的外贸函电写作指导;英文书信和中文书信的写作有那些不同呢? ;地址;Unit Two The Structure and Layout of a Business English Letter商务英语书信格式;　信头/个人信头(Letterhead/Personal Letterhead)　　;1)Letterhead(信头); 1）Letterhead(信头) ;1）Letterhead(信头);2）Reference Number (发文编号);2）Reference Number (发文编号);3) Date (日期);封内日期(Date Line);4）Inside Name and Address(封内名称和地址);4）Inside Name and Address(封内名称和地址);4）Inside Name and Address(封内名称和地址);If the letter is addressed to the company but directed to the attention of an individual ,the inside adress is written: e.g. Richard Thoms Baldwins Ltd. 150 Gower Street LONDON W.1. England ATTN:Mr.John Smith . The Sales Manager (ATTN=ATTENTION=For the attention of) ;封内地址(Inside Address);5)The Salutation(称呼);5)The Salutation(称呼);称呼(Salutation);头衔(Titles);6）the Subject Line(事由标题);提示句(选择性)Attention Line(optional;主题句(选择性)Subject Line(optional);7)The Body of the Letter(信的正文);8）the Complimentary Close(结尾敬语);信尾问候语(Complimentary Closing);8）the Complimentary Close(结尾敬语);9) The Signature(签名);9) The Signature(签名);写信人签名(Writers Identification/ Signture);10) The Reference Notation(经办人代号);11)Enclosure Notation(附件);　附注(Notions)　　;12)Carbon Copy(抄送) ;13) postscript(附言);13) postscript(附言);The Layout of a Business Letter(书信格式); ①Letterhead(信头) ②Ref.No. (发文编号) ③ Date（日期） ④Inside Name and Address （封内名称和地址） ⑤Salutation(称呼) ⑥ Subject Line (事由标题) ⑦ Body of the letter ………………………………………………………………………… ……………………………………………………………………………… ……………………………………………………………………………… ⑧Complimentary Close(结尾敬语) ⑨Signature（签名） ⑩Reference Notation（经办人代号） ⑾Enclosure Notation （附件） ⑿Carbon Copy（抄送） ⒀Postscript （附言）;2)Letter Styles;Addressing the Envelope（信封写法）;外贸函件信封的写法;外贸函件信封的写法;;(2)如系私人信或密件，必须受信人亲自开启而不要他人拆阅的，可在信封左下角，根据需要注明下列字样：