宠爱有家创业策划书宠爱家创业策划书.doc

宠爱有家创业计划 项目名称:宠爱有家宠物医院创业计划 所属院校： 安徽科技学院 指导老师： 耿广汉 成 员： 马丽 周亚楠 陈许 朱纯 张月 目录 TOC \o 1-3 \h \u  HYPERLINK \l _Toc2071 第一章 创业计划概要···················································1  HYPERLINK \l _Toc16111 1.1公司名称及创业团队简介：············································1  HYPERLINK \l _Toc24715 1.2主要产品与业务：····················································1  HYPERLINK \l _Toc17341 1.3创业主要发展战略：··················································1  HYPERLINK \l _Toc13002 1.4市场机遇和竞争环境：··········??·····································1  HYPERLINK \l _Toc2475 1.5投资与财务：························································2 第二 HYPERLINK \l _Toc3872 章 产品和服务·····················································2 2.1产品背景： HYPERLINK \l _Toc15846 ·························································2  HYPERLINK \l _Toc7121 2.2产品具体内容和服务：················································3  HYPERLINK \l _Toc3143 2.2.1 产品类别：·····················································3  HYPERLINK \l _Toc367 2.2.2 服务类别收费：················································3  HYPERLINK \l _Toc24268 2.2.3 服务宠物类别：················································4  HYPERLINK \l _Toc7912 2.3目标顾客：··························································4  HYPERLINK \l _Toc27113 2.4产品的竞争优势：····················································4  HYPERLINK \l _Toc27419 第三章 市场分析·······················································4 3 HYPERLINK \l _Toc29780 .1行业及市场：························································4  HYPERLINK \l _Toc22512 3.1.1 行业前景：·····················································4  HYPERLINK \l _Toc32310 3.1.2市场规模及增长趋势:············································5  HYPERLINK \l _Toc19179 第四章 营销计划·······················································6 4 HYPERLINK \l _Toc29780 .1产品策略：··························································6 4 HYPERLINK \l _Toc29780 .2价格策