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Z5112OSF Investment Due Diligence Assessment 23 December 1999 Agenda Summary Investment Evaluation Investment Overview Opportunity Screen Screening Criteria Hybrid vs. Pure Online Play Business Plan Targets US and China Valuation Benchmarks Investment Risks Pre and Post-Money Valuation Potential Returns Agenda US Internet Penetration and Online Recruitment Forecast(1998-2002F) Pricing Models: US Markets US Online Recruitment Examples Recruitment Business Value Chain Key Success Factors Agenda US and China Internet Penetration and Online Recruiting Forecast(1998-2002F) Internet User Segmentation Recruitment Website Characteristics China Online Recruitment Competitor Market Share by Geography(1999) Online Recruitment Competitor Profiles Online Recruitment Relationship with Portals Cooperative Relationship Details Profile: Key Portals Agenda Revenue/Profit Trajectory Comparison 51 Revenue Drivers 51 Cost Drivers Financial Targets: Bain Adjustments Z5112OSF Regional: Beijing 21% Shanghai 38% Guangzhou/Shenzhen 27% North China 3% East China (ex Shanghai) 6% South China (ex GZ/SZ) 5% Non Recruitment Career Post 51 # major accounts Revenue/accounts # major accounts General accounts Market share Ad Volume Average price per page Ad revenue per month Search revenue per month # enterprise Customer penetration Average revenue per customer 1,034 (0) 80% (0) 6 (0) 70K RMB(15%) 300K RMB(63%) 200K RMB(79%) 103K RMB(0) 5% (158%) 1K RMB (0) Sellable page views per day (annualized) Sellable ad per page Ad pricing Utilization 150K per day 154.75 m/year 2 50 20% Revenue 38% 61% 1% 99% 1,600 (2%) 80% (8.5%) 16 (9%) 55K RMB (11%) 300K RMB(114%) 200K RMB (79%) 231K RMB(0) 5% (158%) 1K RMB (0) 1,600 (89%) 80% (87%) 16 (89%) 50K RMB(71%) 200K RMB(227%) 150K RMB (486%) 126K RMB(0) 3% (from 0) 1K RMB (0) 2002 Targets (CAGR 00-02) X X X Beijing Shanghai Guangzhou/ Shenzhen 51 Financials Key drivers of business plan revenue targets Z5112OSF Direct Indirect Career Post 51
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