层次分析模型在商业物业定位中的应用.pdfVIP

第 27 卷第 6 期 Vol. 27 No.6 2005 Dec.2005 层次分析模型在商业物业定位中的应用* 向为氏 12 ， 梁柱保 2 (1.囊庆大学 建设管理与房地产学院，重庆 4酬45; 2. 重庆工学院，重庆 40ω50) 摘要:近年来，我国商业物业得到迅温发展，同时也造成了过高的空置容。 这不仅蜂开发商带 来巨大损失，也造成了祉会资源的严重浪费。商业物业开发竞争日趋激烈，准确的市场定位至 关重要。 层次分析法作为一种定性与定量相结合的决策分析方法，将其适用于商业物业的定 性将有助于项目的成功。文中将层次分析法应用于深圳某项目市场定位的决策过程中，根据 不同层次各因素对网林的影响程度，构造两两比就判断知阵，把定性与定受研究姑合起来，以 提高决策的准确度。 关键词:商业物业;空置且在;层次分析模型 中圈分类号:凹93.3 文献标识明 :A 文章编唔 :1006 … 7329(2005)06 … 0117 -04 Application of AHP in Commercial Real Estate Orientation 1 2 XIANG Wei …min ,2, LIANG Gui …bao ( 1. College of Construction Management and Real Estate , Chongqing University , Chongqing 4ω045 ， P. R. China;2. Chongqing Institute of Technology , Chon朋ing4仪泊50 ， P. R. China) Abstract: Although the commercial real estate in our count巧r has made a great progress in the制 years. the va唰 cancy rate is very high. It is not only a loss to the developer , but also a waste to the social resources. As keen competition between the commercial real estate developers ís on comíng. the market orientatíon wilI be decis? ive. The Analytic Hierarchy Process( or AHP) is a qualitative and quantitative analysis method , the applica? tion of which to the business orientation can make our item more easily to succeed. In this paper, the AHP is applied to the market orientation of an item in Shenzhen. It is hoped that this will contribute to raising the de? cision accuracy , by formatting pair wise comparative matrixes according to the rate of contribution the variant factors applied to 出e target. Keywords: commercial real estate; vacancy rate; the m