广东旅游电子商务的应用问题分析.doc

 PAGE \* MERGEFORMAT 18 吉林大学珠海学院 毕 业 论 文 广东旅游电子商务的应用问题分析 系 别：物流工程与管理系专 业：电子商务姓 名：何兰学 号：指导教师姓名职称：殷海娜 完成日期 2017 年 3月 12 日  摘 要 随着改革开放以来，人们生活水平的逐渐提高，旅游慢慢成为人们休闲放松的新方式。旅游业的兴旺发展已使其成为我省重要的产业支柱之一。 进入21世纪以来，科学技术的进步革新了各行各业。电子商务的发展更加方便了人们的生活、促进了社会的发展。电子商务在旅游业中的应用虽然才出现数年，但其发展势头非常强劲，已成为旅游业发展的新模式。众多的旅游网站的出现、旅游网站建设的多元化、旅游电商市场规模的扩大。然而旅游电商的发展也存在着安全性较低、售后服务较差消费者得不到完整的服务、网站内容重复无新意、缺乏复合型人才等问题。 本论文除了主要论述我省旅游电商的发展现状外，更重要的在于研究发现我省旅游电商存在的问题，学习借鉴国内或国外的发展方法对策，结合我省的旅游实际情况，走出一条具有我省特色的旅游电商发展道路，更进一步的促进我省的旅游电子商务的发展。 关键词:旅游电子商务、广东省、现状、发展、方法对策。 Abstract With the reform and opening up, peoples living standards gradually increased, tourism has gradually become a new way of relaxation. The thriving development of tourism has made it one of the pillars of important industries in our province. Since the beginning of the 21st century, the progress of science and technology has revolutionized all walks of life. The development of e-commerce more convenient peoples lives, and promote the development of society. Although the application of e-commerce in the tourism industry only appeared for several years, but its development momentum is very strong, has become a new model of tourism development. The emergence of a large number of tourist sites, tourism site construction diversification, tourism, electricity market expansion of the scale. However, the development of tourism business there is also a low security, poor after-sales service consumers do not complete the service, the site content repeated no new ideas, the lack of complex talents and other issues. In addition to the main discussion of the development of tourism power in our province, the more important lies in the study found that the province of tourism electric business problems, learn from foreign or foreign development methods and countermeasures, combined with the actual situation of tourism in our province, out A province with the characteristics of touri