我国文化贸易发展的现状与对策论文.doc

 PAGE \* MERGEFORMAT I 我国文化贸易发展的现状与对策 摘 要 如今，人们的生活水平提高了，对文化素质需求也在不断提高，各国之间的文化经济竞争力也不断加剧。文化贸易的发展受到世界各国的重视，但和其他贸易国相比，中国文化贸易的国际影响相对较弱，目前文化贸易状况不容乐观。我国文化贸易产业规模较小，市场化较弱，文化贸易存在巨大的逆差，虽然文化贸易额在逐渐增长，但在进出口总额中非常单薄。因此，怎样促进文化贸易的发展，并且降低文化服务贸易和核心文化产品赤字状况这个紧要的问题值得我们每位学者深入探讨和研究。 这篇论文主要说明我国文化贸易发展的现状和存在的问题。当今，我国文化贸易在不断地进步，这给我国经济增长创造许多的有利条件，但它必然也带来一些负面影响。所以，本文要从这些问题中找出加快我国文化贸易发展的答案。 关键词：文化贸易；现状；影响因素；对策  PAGE \* MERGEFORMAT II Status and countermeasures of Chinas cultural trade development ABSTRACT Today, peoples living standards have improved, demand for quality is constantly improving, increasing cultural and economic competitiveness among countries. The cultural trade development has brought worldwide attention, but compared with other trading Nations, China international cultural trade effect is relatively weak, current trade situation is not optimistic. Smaller cultural trade industry in China, market weak, the large deficit in the trade of culture, cultural trade is growing, but very thin in the import and export volume. Therefore, how to promote cultural trade development, and reduce cultural service trade and core trade deficit in cultural products of this serious problem deserves our every scholar research. This paper mainly discusses cultural trade development present situation and existing problems. Today, the China cultural trade in constant progress, bring great advantages to Chinas economic growth, but there are some problems. Therefore, these issues, this paper to find out the answer to accelerate the cultural trade development. Key words: Cultural trade; The status quo;Influencing factors; Countermeasures  目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc451609681 一、 绪论  PAGEREF _Toc451609681 \h 1  HYPERLINK \l _Toc451609682 1.1 研究背景和意义  PAGEREF _Toc451609682 \h 1  HYPERLINK \l _Toc451609683 1.1.1研究背景  PAGEREF _Toc451609683 \h 1  HYPERLINK \l _Toc451609684 1.1.2研究意义  PAGEREF _Toc451609684 \h 1  HYPERLINK \l _Toc451609685 1.2 研究思路和