营销常用词汇.doc

 HYPERLINK /news-120-50682.html \o 英汉《营销学》常用词汇三 \t _blank 英汉《营销学》常用词汇三 Pacific Electric 太平洋电气? packaging 包装?panel of experts 专家小组? parentage 渊源?parties involved 交换中的各方? payment terms 支付条款?pay-off control 支出控制? penetration pricing 渗透定价?Pepsi-Cola 百事可乐? perceived customer value 顾客感知价值?perceived quality 感知到的质量? perceived value 感知到的价值?percentage of sales promotion budgeting method 销售额百分比促销预算法?perceptions of consumers 消费者感知/理解? perceptual (product) pisitioning 感知（产品）定位?perceptual map 感知图? perceptual organization 感知组织?perceptual vigilance 感性的警惕? performance dimension 业绩标准?performance evaluation 业绩评估? performance measures 表现/业绩测度?performance objective 绩效目标? performance standards 绩效标准?performance 功能? perishability 非持久性?personal selling 人员推销? personal sources 个人的信息来源?personnel development 人力资源开发? persuasive 说服性的?pharmaceuticals industry 医药行业? physical (product) positioning 物理（产品）定位?physical descriptors 物理变量? physical distribution 实物分销?Pillsbury 皮尔斯博瑞? pioneers 先入者?Pizza Hut 必胜客? place utility 地点效用?planning and control system area audit 计划与控制系统领域的审计?point of sale information 销售点信息? point-of-purhcase (POP) promotion 采购点促销?point-of-sales (POS) data 销售点数据? pontificator 保守派?popularity 通用性? population trends 人口趋势?portfolio models for resource allocation 资源配置的资产组合模式?position intensity 地位集中程度? positioning 定位?possession utility 拥有效用? post-purchase dissonance 购买后的不协调?post-purchase evaluation 购买后评估? post-purchase/after-sale service 售后服务?potential advantages 潜在优势? potential customer 潜在顾客 potential market 潜在市场?potential target market 潜在目标市场? power in distribution 分销权力?power of buyers 购买者能力? power of suppliers 供应商能力?predatory pricing 掠夺性定价法? pre-empting scarce resources 先占稀缺资源?preferential treatment 特惠待遇? premiums 额外奖励?present competit