基于灰色模糊的主题公园建设效益评价模型基于灰色模糊的主题公园建设效益评价模型.pdf

Modern Management 现代管理, 2011, 1, 234-240 doi:10.4236/mm.2011.13042 Published Online September 2011 (/journal/mm/) Effectiveness Evaluation Model of Theme Park Construction Based on the Gray-Fuzzy Theory Shanshan LV1, Xin SU1, Zhiqiang QIAO2 1School of Business Administration, JiLin Teacher’s Institute of Engineer and Technology, Changchun, China, 130052 2Changchun University, Changchun, China, 130052 Email: 364707898@, 328570200@, 838633282@ Abstract: Investment benefit is the key indicator of regional theme park construction decision-making. Began with finding the impact of regional theme park construction, this paper has concluded and collected various factors of benefit evaluation in detail. This paper also aimed to form a complete index system of benefit evaluation in the regional theme park construction. It also evaluated the investment benefit by the grey-fuzzy evaluation theory. Through an example of setting selection of a theme park, it is proved that the index system and evaluation model can be applied well in decision-making of regional theme park construction. Keywords: Investment Benefit; Index System; Gray Fuzzy Comprehensive Evaluation; Theme Park Construction 基于灰色模糊的主题公园建设效益评价模型 吕珊珊 1，苏 欣 1，乔志强 2 1 吉林工程技术师范学院，长春，中国，130052； 2 长春大学，长春，中国，130012 Email: 364707898@, 328570200@, 838633282@ 摘 要：投资效益是主题公园建设决策的主要指标。本文从主题公园建设所产生的影响入手，对各种 效益评价因素进