保险公司的经营战略对企业绩效的影响.docx

华南农业大学珠江学院 毕业论文（设计） 保险公司的经营战略对企业绩效的影响 ——以友邦保险公司为例 罗志豪 指导教师： 何欢 系： 财政会计系 年级专业： 2012级会计学 提交日期： 答辩日期： . 答辩委员会主席（签名）： 评阅人（签名）： 二〇一六年五月四日  摘 要 现今时代，公司在发展的过程中，其经营战略在一定程度上必然会对企业的绩效产生重大影响。而保险公司自身所经营的产品性质、经营目标、资本结构、管理体系等均与其他普通企业之间存在一定的差异。保险公司是当前市场经济中十分特殊的一种企业，主要以“经营风险”为主要业务。保险公司是否具有较高的风险经营能力，是都能够对风险进行合理经营等，均与其直接的企业业绩之间存在密切关联。为了对保险公司的经营战略对企业绩效所产生的诸多影响进行详细分析，本文首先对当前公司的经营战略模式以及绩效评价体系进行了阐述，并且对当前我国保险公司当中的经营现状、绩效情况进行了详细的分析。在此基础上，本文以友邦保险公司为例，对其经营战略对企业绩效的影响进行了假设与检验，进而在此基础上提出了一定的有力建议。 关键词：经营战略 企业绩效 保险公司  Abstract Nowadays, the company in the process of development, its business strategy in a certain extent, will have a significant impact on corporate performance. And insurance companies own business nature of the products, target management, capital structure, management system and so were with other ordinary enterprises exist some differences. The insurance company is a enterprise in the market economy at present is very special, mainly to risk management as the main business. The insurance company is high risk management capacity, is to the risk management for reasonable etc., and their direct between enterprise performance are closely related to the insurance company business strategy on firm performance Many influence to carry on the detailed analysis, firstly, on the companys current business strategy and performance evaluation system are described, and the operation situation of current our country insurance company, performance of detailed analysis. On the basis of this, this paper to AIA insurance company for example, the business strategy on firm performance impacts of hypothesis testing and based on this proposed some effective suggestions. Key words: business strategy Enterprise performance The insurance company  目 录 TOC \o 1-3 \h \u  HYPERLINK \l _Toc5598 1 绪论  PAGEREF _Toc5598