第1章市场调查介绍.pptxVIP

Marketing Research:an Applied Orientation;Marketing Research: an Applied Orientation;Today’s Agenda;Ph.D. Canditates ZHAODongyang 赵冬阳 博士生;My Teaching Philosophy;My favorite education philosophy:;Work Experience ;Introduction teaching planning ;Reference 参考资料;Course Arrangement 课程安排 ;Chapter 1;Chapter Objectives 学习目标;Chapter Objectives 学习目标;;Chapter Outline;Redefining Marketing Research;Redefining Marketing Research市场调查新定义;Definition of Marketing Research市场调查的定义;Definition of Marketing Research市场调查的定义;市场调查;Classification of Marketing Research市场调查的分类;Classification of Marketing Research市场调查的分类;Classification of Marketing Research市场调查的分类;A Classification of Marketing Research;市场营销研究的分类;Problem-Solving Research问题对策研究;Problem-Solving Research问题对策研究;Problem-Solving Research问题对策研究;Problem-Solving Research;Problem-Solving Research;Problem-Solving Research;Marketing Research Process市场营销研究过程;The Role of Marketing Research市场营销研究的作用;;Marketing Research Suppliers Services市场营销研究提供者及其服务;U.S. Rank Organization Headquarters Website U.S. Global Non-U.S.;U.S. Rank Organization Headquarters Website U.S. Global Non-U.S. ;U.S. Rank Organization Headquarters Website U.S. Global Non-U.S. ;U.S. Rank Organization Headquarters Website U.S. Global Non-U.S. ;Marketing Research Suppliers Services;Criteria for Selecting a Research Supplier;Selected Marketing Research Career Descriptions;Selected Marketing Research Career Descriptions;Analyst Handles details in execution of project Designs pretests questionnaires Conducts preliminary analysis of data;Careers in Marketing Research;;Preparation for a Career in Marketing Research;Management Information Systems Vs. Decision Support Systems;案例：百货商店项目;The Department Store Project百货商店项目;2011/2/18;2011/2/18;2011/2/18;Summary 总结;All rights reserved. No part of this