KFCPresentation.pptVIP

;Introduction;Yum！;Yum！;History;History; Logo; In China; In China; In China;In China;Segmentation ;Families KFC focus on family meal, which is a factor that attracts more people who have families. Youngsters White-collar workers and students Children ;4P; Flagship;Categories ;New Product;New Product;Serveice;Packing;Cost Based;Higher than Chinese daily food —focus on high middle-income groups Higher than Macdonald;Product-mix pricing —Standard value meals Price skimming —the immature markets developing countries Discriminate pricing —KFC have expensive restaurant and cheap restaurant to distinguish promotional allowance;ChainFranchise;Placement of Outlets;Location;SCM;Free Home Delivery;Advertising;Sale Promotion;Sale Promotion;Public Relation;VS;McDonalds Corporation is the world’s largest chain of hamburger fast food restaurant, serving around 68 million customers daily in 119 countries. Head quartered in the US, the company began in 1940 as a barbeque restaurant operated by Richard and Maurice McDonald. A McDonalds restaurant is operated by franchise, an affiliate, or the corporation itself.;; ;China;VS;39;SWOT Analysis ;Strength;Price —higher than other fast-food restaurants Nationalism Junk food —Consumer health food trend Food safety ;Opportunity;Threats;Lessons;