商务英语第一第册一单元.ppt

新编剑桥商务英语Success with BEC  ;1 什么是商务英语?;定义 2：Wikipedia Business English is English especially related to international trade. Many non-native English speakers study English with the goal of doing business with English-speaking countries, or with companies located in non-native English-speaking areas but nonetheless using English as shared second language or lingua franca.;;;定义 4：张武保（2006） 商务英语就是在国际商务活动中所使用的共同语言（英语）。它所研究的是以英语为载体的相关的商务专业题材文本（合同、标书、信函、教材、评论、演讲、报告等）的语言特点，包括字、词、句、篇章、语体、语用、修辞、写作等的特点及其与普通英语（GE）所存在的差异。旨在提高商务交际的专业化程度和交际效果。 ;2 课程目标;3 教材与参考书 Textbook Reference:;4 推荐浏览???站Websites:;;1.1 World of work 工作领域;New words;New words;New words and Expressions;New words;New words;Reading: Training and workshop 培训与研讨会、讲习班;Reading: Training and workshop;;JC培训公司简介;Listening:What does your job involve? 你的工作包括哪些职责？;Job titles 工作头衔;Job titles 工作头衔;;Grammar：The present simple  一般现在时;Adverbs and expressions of frequency;Adverbs and expressions of frequency;Speaking: Work-life balance  工作与生活的平衡;1.2 Personal and professional details 个人和职业详细情况;New Words Expressions;New Words Expressions;New Words Expressions;New Words Expressions;New Words Expressions;New Words Expressions;Vocabulary: meeting people;Writing: Personal and professional profiles 个人和职业简况;姓名的缩写和顺序 我们在看外国人写的书和文章时,常看到缩 写。如《哈里.波特》的作者J. K. Rowling。 Joanne Kathleen Rowling Joanne: first name Kathleen: middle name Rowling: surname/ family name 在人名词典、图片目录、索引、某些表格中以及学术著 作或文章的参考书目中，我们会发现姓氏排在前，名在 后，那么应写作：Rowling，J.K. ;;;Vocabulary: Job and work ;;Reading: Employee of the Year Award  年度最佳员工;什么是水肺潜水？;1.3 BEC Preliminary Exam BEC初级考试;BEC Reading Test Format;BEC Exam Format