沃尔玛迎新大酬宾营销的方案.pptVIP

营销方案;目 录一、前言··················································3二、促销活动背景····································3三、促销活动时间····································3四、促销活动目的····································3五、促销活动主题····································4六、促销活动内容····································4七、促销活动开展方式·····························4八、活动具体内容····································4九、促销活动宣传····································5十、活动安排···········································5十一、展望效果·······································7十二、活动经费·······································7十三、附录··············································8;一、前言：;二、促销活动背景：;三、促销活动时间：;四、促销活动目的：; 元旦节是关系到超市年末与下年年初营销的影响力。在一定程度上也预示着全年的景象。所以我们要将节日休闲购物与享受实惠娱乐完美结合，让顾客在卖场内感受到新年的愉悦和购物的乐趣，充分体现心连心超市的家园式购物氛围及无微不至的人性化服务，为春节消费高峰期的来临做好舆论优势。;五、促销活动主题：;六、促销活动内容：;七、促销活动开展方式：;八、活动具体内容：;九、促销活动宣传;十、活动安排：;6、氛围布局（1）发动某些厂家（经销大品牌或有意向联营厂家）做场外活动（文演、产品推广及送赠品等），立彩虹门、升空气球、搭建活动舞台等，针对元旦参与场外活动的厂家视场地大小安排演出顺序。（业务部联系厂家，企划部组织活动）（2）商场前正门（两个）悬挂四个带有“欢庆元旦”字样的大红灯笼，烘托节日气氛???喜迎顾客到来。（3）商场前楼体柱用带有新年气氛的写真画面包裹，颜色以红黄色为主。（可使用至春节）（4）设计制作一个大型活动促销宣传喷绘画面，悬挂于楼体前方，内容为本次元旦系列促销活动内容概要（主题要醒目）。（5）楼体橱窗是商场脸面，节日布局要合理到位，既要突出商品个性，又要烘托节日气氛，给节日的商场增添一份喜庆色彩。（6）节日期间商场内海报展板、POP书写要带有“欢庆元旦”等字样。在正门入口主通道及超市出入口等处天花板上悬挂彩色布条来装饰卖场。标语： 1）、“省得更多，活的更好” 2）、“您的满意，就是我们最好的效益” 3）、“您永远是对的” 4）、“你才是我们的老板”;7、员工要求（1）员工身穿统一工作服，要求干净、得体、大方。要佩带发放的统一挂饰。（2）主动向消费者问好，要求文明礼貌、面带微笑、第一句话“元旦快乐”。（3）如果发现消费者需要帮助，必须主动向前询问是否需要帮忙。;十一、展望效果：;十二、活动经费（单位：元）;十三、附录