2015-2016学年北师大必修四Unit11Lesson3课件.ppt

北师大 高一 必修4 Unit 11;Unit 11 The Media Lesson 3 The Advertising Game; Can you think of some advertisements you have seen? List some places where you have seen advertising.;in the street;at bus station;advertisement on the radio;advertisement on TV;advertisement in the magazine;;“What product is it for?”;Just do it. ; ;The choice of a new generation. 　 ;Let’s make things better. 　 ;Obey your thirst. 　 ;只溶在口，不溶在手 （M＆M巧克力）; Public Advertisements;;True or False;4. Producing public advertisements mentioned in the text is free. 5. The text inferred that advertisements are trying to sell you something makes customers bored. 6. The purpose of advertisements is creating something that has never been seen before.;7. Standing out your advertisements is not easy because people are used to high standards of visual design.;Complete the table. ;;the classic ads;;the ads in the market;;modern ads;;the top ads of today;;1. Which one is not a public advertisement? A. Fighting AIDS B. Saving water C. Helping the poor D. SKⅡ;2. What ideas do today’s advertisements use to make you notice their products? a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd;3. What’s the top advertisers’ aim? A. To create something that has never been seen before and is fascinating for people to look at. B. To make contributions to society. C. To use modern techniques of design. D. To make people know their products.;1. sb. /sth. be likely to do = It is likely that 有可能, 有希望的 Tickets are likely to be expensive. 入场券可能很贵。 It is likely that the thieves don’t know how much it is worth. 盗贼很可能不知道此物的价值。;2. consist of = be made up of 由…… 组成, 构成 The country consists of hundreds of isla