小企业移动APP营销策略初探.docVIP

 PAGE \* MERGEFORMAT III 企业移动APP营销策略初探 摘要：随着信息技术的不断发展，我们的生活越来越与互联网分不开。现今是网络时代，我们可以通过一部手机来进行娱乐、交友，甚至还可以通过网络来进行工作，可以通过手机获得一切我们想要获得的信息。而随着手机的不断更新换代，其功能也在不断的被完善，原先我们仅仅只是使用手机进行通讯，现在我们却可以利用手机来进行营销，而这种营销方式也成为了我们未来新媒体营销的一种发展有事。APP作为手机媒体当中更为高级的信息载体，已经深入到我们的视野当中，那么在这个时候，如何将APP这一载体来进行产品以及品牌的营销是我们目前急需要探究的一个问题。本文主要是通过对APP营销策略进行分析，以此来提出详细的营销策略，为企业移动APP的营销提供更好的道路。 关键词：APP营销；手机媒体；营销策略；营销媒介 A preliminary study on the marketing strategy of enterprise mobile APP Abstract: with the continuous development of information technology, our life more and more with the Internet. Today is the network era, we can make a mobile phone for entertainment, friends, and even through the network to work, you can get everything we want to get information through mobile phones. And with the continuous upgrading of the mobile phone, its function also continued to be improved, originally, we just use the phone to communicate. Now we can use cell phones to marketing, and this type of marketing has also become a our future new media marketing is a kind of development business. App as a mobile media more advanced information carrier, has penetrated into our field of vision, then at this time, how will app, the carrier to product and brand marketing is our current urgent need to explore a problem. This article is mainly through the analysis of the APP marketing strategy, in order to put forward a detailed marketing strategy, for the enterprise to provide a better way for the marketing of mobile APP. Key words: APP marketing; mobile media; marketing strategy; marketing media 目 录 TOC \o 1-3 \h \u  HYPERLINK \l _Toc18960 引言  PAGEREF _Toc18960 1  HYPERLINK \l _Toc29741 一、相关定义  PAGEREF _Toc29741 1  HYPERLINK \l _Toc11142 （一）APP的基本定义  PAGEREF _Toc11142 1  HYPERLINK \l _Toc19998 （二）营销媒介的基本定义  PAGEREF _Toc19998 1  HYPERLINK \l _Toc3931 （三）新媒体的基本定义  PAGEREF _Toc3931 1  HYPERLINK \l _Toc1990 二、移动APP与传统手机媒体营销的区别  PAGEREF _Toc1990 2  HYPERLINK \l _Toc1162 （一）新媒体的形式  PAGEREF